175 – 265 words
Cite at least one (1) peer reviewed reference
Respond to the following:
- How is economics in health care unique from other industries?
- How is marketing in health care unique from marketing in other industries?
- What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
- What marketing elements should be considered before a health care provider eliminates such a product or service?