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SOLVED : Marketing - Ray writers

This assignment is due prior to the start of the course and is based on the course text, . 

Here, you will provide a brief analysis of each of the book’s 12 content chapters.  This does not include the Introduction, The Acknowledgements, and The About the Author sections. 

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The summary for each chapter has two components: 

  • A paragraph-long (~150 words) overview of what each chapter was about it
  • 2 specific takeaways from the chapter in bullet point form. These take-aways should be central to the content of the chapter’s main content (and not details from a specific story, anecdote, or example). 

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