In last weeks assignment, you chose a health care provider or service and you created a Letter of Engagement outlining your marketing efforts. Next week you will conduct market research, which will provide data, and that data will inform your marketing campaign. Do the following:

  • Share your choice of provider and discuss how you will begin conducting market research. In your response, address the following items.
    • What questions will be answered by data (including those you might ask the client)?
    • What data is important? What internal business data might be useful?
    • Where will you find data on competitors, pricing, target market, etc.?
    • The methods or approaches that will guide you.

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