Proctor and Gamble is recognized as a leader in its industry from how it treats its employees to how it manages its brand. Founded as a soap company, P&G now has 65 brands, generating over $85 billion in sales throughout the world. P&G is the world’s largest advertiser, and in fact, is regarded by many as the inventor of modern advertising. It is recognized by Fortune as the #1 Global Top Company and #15 for the World’s Most Admired Brand.

Analysis To achieve and maintain its leadership position in the market, P&G continually reassesses their product lines. In 2014, they cut 100 of their brands while keeping the 65 brands that generate 90% of their profits. Instead of following other businesses, P&G has continually broken new trails, entered new fields, set new records, and kept raising their standards. Consumers can have confidence that their products are safe, having been thoroughly tested. P&G has one of the most efficient employee training programs, priding themselves on their mentorship and leadership development programs, and becoming a very sought-after place to work.

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Case Questions 1. Why does Proctor and Gamble draw so many job applicants?

1. How did Proctor and Gamble influence the creation of their industry as it pertains to safety?

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