Assignment 1

Social Media Data Collection

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Review Details

Take a moment to review the details of this assignment below and gather any necessary files. Once you're ready to submit your assignment, move on to Step 2.

Assessment Description

The purpose of this assignment is to identify social media data collection strategies and the legal and ethical issues associated with social media data mining. 

Part 1

Conduct research to identify how business organizations mine social media to collect data so they can obtain a competitive advantage in the marketplace. Locate examples of several strategies and companies. You cannot use examples already referenced in the topic Resources. Research the legal and ethical issues that are associated with data mining activities, including specific laws that govern data mining and examples of companies that have faced legal issues and negative consequences as a result of ethical issues resulting from the data mining strategies they employed.

Create a PowerPoint presentation (minimum of eight content slides) that summarizes your findings and addresses the following. Include a reference slide at the end of the presentation. 

1. Describe strategies business organizations use to mine social media to collect data and provide supporting examples.

2. Discuss how the data that are mined via social media can be used to create a competitive advantage for the business organizations.

3. Describe legal issues associated with business data mining activities, including specific laws governing data mining practices.

4. Provide an example of a company that faced legal issues as a result of the data mining strategies it employed.

5. Discuss ethical issues associated with business data mining activities.

6. Provide an example of a company that faced negative consequences as a result of ethical issues resulting from the data mining strategies it employed.

Part 2

Practice delivering your PowerPoint. Using Loom, record your delivery of the PowerPoint presentation. Refer to the topic Resources for additional guidance on recording your presentation with Loom. Employ the following public speaking strategies: 

1. Speak slowly and clearly.

2. Make eye contact.

3. Present yourself in a professional manner.

4. Make sure that you are visible in the video.

General Requirements

Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Submit the PowerPoint presentation file with the link to the Loom video presentation as the last reference in the references list slide. Do not try to upload the video file: It will be too big and will not upload. Do not submit any other file format, such as an Adobe PDF file, or you will not earn full credit.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Rubric

Collapse All RubricCollapse All

collapse Data Mining Strategies assessment

Data Mining Strategies

16.5 points

Criteria Description

Data Mining Strategies

5. Excellent

16.5 points

Descriptions and examples of strategies business organizations use to mine social media to collect data are thorough and include substantial relevant supporting details.

4. Good

14.03 points

Descriptions and examples of strategies business organizations use to mine social media to collect data are complete and include relevant supporting details.

3. Satisfactory

12.38 points

Descriptions and examples of strategies business organizations use to mine social media to collect data are included but lack relevant supporting details.

2. Less Than Satisfactory

10.73 points

Descriptions and examples of strategies business organizations use to mine social media to collect data are incomplete or incorrect.

1. Unsatisfactory

0 points

Descriptions and examples of strategies business organizations use to mine social media to collect data are not included.

collapse Competitive Advantage assessment

Competitive Advantage

16.5 points

Criteria Description

Competitive Advantage

5. Excellent

16.5 points

Discussion of how data mined via social media can be used to create a competitive advantage is thorough and contains substantial relevant supporting details.

4. Good

14.03 points

Discussion of how data mined via social media can be used to create a competitive advantage is complete and contains relevant supporting details.

3. Satisfactory

12.38 points

Discussion of how data mined via social media can be used to create a competitive advantage is incomplete or incorrect.

2. Less Than Satisfactory

10.73 points

Discussion of how data mined via social media can be used to create a competitive advantage is incomplete or incorrect.

1. Unsatisfactory

0 points

Discussion of how data mined via social media can be used to create a competitive advantage is not included.

collapse Legal Issues and Example assessment

Legal Issues and Example

16.5 points

Criteria Description

Legal Issues and Example

5. Excellent

16.5 points

Description of legal issues associated with business data mining activities (including laws governing data mining processes) and an example of a company that faced legal issues as a result of data mining strategies it employed are thorough and include substantial explanation and relevant supporting details.

4. Good

14.03 points

Description of legal issues associated with business data mining activities (including laws governing data mining processes) and an example of a company that faced legal issues as a result of data mining strategies it employed are complete and include explanation and relevant supporting details.

3. Satisfactory

12.38 points

Description of legal issues associated with business data mining activities (including laws governing data mining processes) and an example of a company that faced legal issues as a result of data mining strategies it employed are included but lack relevant supporting details.

2. Less Than Satisfactory

10.73 points

Description of legal issues associated with business data mining activities (including laws governing data mining processes) and an example of a company that faced legal issues as a result of data mining strategies it employed are incomplete or incorrect.

1. Unsatisfactory

0 points

Description of legal issues associated with business data mining activities (including laws governing data mining processes) and an example of a company that faced legal issues as a result of data mining strategies it employed are not included.

collapse Ethical Issues and Example assessment

Ethical Issues and Example

16.5 points

Criteria Description

Ethical Issues and Example

5. Excellent

16.5 points

Description of ethical issues associated with business data mining activities and an example of a company that faced negative consequences associated with ethical issues that resulted from the data mining strategies it employed are thorough and include substantial explanation and relevant supporting details.

4. Good

14.03 points

Description of ethical issues associated with business data mining activities and an example of a company that faced negative consequences associated with ethical issues that resulted from the data mining strategies it employed are complete and include explanation and relevant supporting details.

3. Satisfactory

12.38 points

Description of ethical issues associated with business data mining activities and an example of a company that faced negative consequences associated with ethical issues that resulted from the data mining strategies it employed are included but lack explanation and relevant supporting details.

2. Less Than Satisfactory

10.73 points

Description of ethical issues associated with business data mining activities and an example of a company that faced negative consequences associated with ethical issues that resulted from the data mining strategies it employed are incomplete or incorrect.

1. Unsatisfactory

0 points

Description of ethical issues associated with business data mining activities and an example of a company that faced negative consequences associated with ethical issues that resulted from the data mining strategies it employed are not included.

collapse Presentation Skills assessment

Presentation Skills

22 points

Criteria Description

Presentation Skills

5. Excellent

22 points

Student demonstrates exemplary presentation skills, including professional physical appearance and business attire, body language, eye contract, evidence of preparation, clear articulation, and adherence to 3-5 minute time limit.

4. Good

18.7 points

Student demonstrates solid presentation skills, including professional physical appearance and business attire, body language, eye contract, evidence of preparation, clear articulation, and adherence to 3-5 minute time limit.

3. Satisfactory

16.5 points

Student demonstrates moderate presentation skills, including professional physical appearance and business attire, body language, eye contract, evidence of preparation, clear articulation, and adherence to 3-5 minute time limit.

2. Less Than Satisfactory

14.3 points

Student demonstrates minimal presentation skills, including professional physical appearance and business attire, body language, eye contract, evidence of preparation, clear articulation, and adherence to 3-5 minute time limit.

1. Unsatisfactory

0 points

Student does not demonstrate presentation skills, including professional physical appearance and business attire, body language, eye contract, evidence of preparation, clear articulation, and adherence to 3-5 minute time limit.

collapse Presentation of Content assessment

Presentation of Content

5.5 points

Criteria Description

Presentation of Content

5. Excellent

5.5 points

The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. Persuasive, authoritative information from reliable, credible sources is included.

4. Good

4.68 points

The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Persuasive information is included from reliable sources.

3. Satisfactory

4.13 points

The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other. Some persuasive information is included.

2. Less Than Satisfactory

3.58 points

The content is vague in conveying a point of view and does not create a strong sense of purpose. Some persuasive information from reliable sources is included. Some persuasive information is included but may be unreliable or lack credibility.

1. Unsatisfactory

0 points

The content lacks a clear point of view and logical sequence of information is unclear. Little or no persuasive information from reliable sources is included.

collapse Layout assessment

Layout

5.5 points

Criteria Description

Layout

5. Excellent

5.5 points

The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

4. Good

4.68 points

The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.

3. Satisfactory

4.13 points

The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.

2. Less Than Satisfactory

3.58 points

The layout shows some structure but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.

1. Unsatisfactory

0 points

The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.

collapse Mechanics of Writing (includes spelling, punctuation, grammar, language use) assessment

Mechanics of Writing (includes spelling, punctuation, grammar, language use)

5.5 points

Criteria Description

Mechanics of Writing (includes spelling, punctuation, grammar, language use)

5. Excellent

5.5 points

Writer is clearly in control of standard, written academic English.

4. Good

4.68 points

Document is largely free of mechanical errors, although a few may be present.

3. Satisfactory

4.13 points

Some mechanical errors or typos are present, but they are not overly distracting to the reader.

2. Less Than Satisfactory

3.58 points

Frequent and repetitive mechanical errors distract the reader.

1. Unsatisfactory

0 points

Errors are pervasive enough that they impede communication of meaning.

collapse Documentation of Sources assessment

Documentation of Sources

5.5 points

Criteria Description

Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

5. Excellent

5.5 points

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

4. Good

4.68 points

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

3. Satisfactory

4.13 points

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

2. Less Than Satisfactory

3.58 points

Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.

1. Unsatisfactory

0 points

Sources are not documented

Assignment 2

Benchmark – Applying Emerging Technology in Business

Review Details

Take a moment to review the details of this assignment below and gather any necessary files. Once you're ready to submit your assignment, move on to Step 2.

Assessment Traits

Benchmark

Assessment Description

The purpose of this assignment is to explore emerging technologies that were discussed in class that are used in business enterprises.

The following emerging technologies were discussed during this course: 

1. Blockchain

2. Artificial Intelligence (AI)

3. Augmented Reality (AR)

4. Machine Learning

5. Cognitive Computing

Choose three emerging technologies from the list above that you think will further change the way companies will conduct business over the next 10 years.

In a Microsoft Excel spreadsheet, create a table that summarizes the following information. When creating the chart, be sure to include a title and proper labels on rows and columns to ensure that readers can understand the information being presented.

1. Name of each emerging technology (NOTE: apps, social media, or devices are not emerging technology; emerging technologies are ones discussed in DQ 1).

2. Description of the role of the technology and how it correlates to information systems.

3. Description of how the technology could change business operations.

4. Description of how the technology could change the way employees work.

5. Description of how the technology could change customer interaction or the customer experience.

6. Description of how the technology could help business organizations gain competitive advantage.

7. Description of how the technology could help the organization meet goals more quickly or efficiently.

8. Documentation of resources used to learn about each technology.

Submit the Microsoft Excel spreadsheet only. Do not submit any other file format, such as an Adobe PDF file, or you will not earn full credit.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Business for Secondary Education

7.2: Explain the role of information technology and systems within business enterprises.

Rubric

Collapse All RubricCollapse All

collapse Name of Emerging Technology assessment

Name of Emerging Technology

22 points

Criteria Description

Name of Emerging Technology

5. 5: Excellent

22 points

The names of each emerging technology are complete and correct.

4. 4: Good

18.7 points

The names of each emerging technology are complete and correct.

3. 3: Satisfactory

16.5 points

The names of emerging technology are somewhat complete and correct. Some minor details are missing.

2. 2: Less Than Satisfactory

14.3 points

The names of each emerging technology are incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Chart does not include the name of each emerging technology.

collapse Role of Technology and information systems (C7.2) assessment

Role of Technology and information systems (C7.2)

22 points

Criteria Description

Role of Technology and information systems (C7.2)

5. 5: Excellent

22 points

Chart content describing the role of each emerging technology and how it correlates to information systems is thorough and includes substantial relevant supporting details.

4. 4: Good

18.7 points

Chart content describing the role of each emerging technology and how it correlates to information systems is complete and includes relevant supporting details.

3. 3: Satisfactory

16.5 points

Chart content describing the role of each emerging technology and how it correlates to information systems is incomplete or incorrect.

2. 2: Less Than Satisfactory

14.3 points

Chart content describing the role of each emerging and how it correlates to information systems is incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Chart content describing the role of each emerging technology and how it correlates to information systems is not included.

collapse Business Operations assessment

Business Operations

11 points

Criteria Description

Business Operations

5. 5: Excellent

11 points

Chart content describing how each technology could change business operations is thorough and includes substantial relevant supporting details.

4. 4: Good

9.35 points

Chart content describing how each technology could change business operations is complete and includes relevant supporting details.

3. 3: Satisfactory

8.25 points

Chart content describing how each technology could change business operations is included but lacks relevant supporting details.

2. 2: Less Than Satisfactory

7.15 points

Chart content describing how each technology could change business operations is incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Chart content describing how each technology could change business operations is not included.

collapse Competitive Advantage assessment

Competitive Advantage

11 points

Criteria Description

Competitive Advantage

5. 5: Excellent

11 points

Chart content describing how each technology could help a business organization gain competitive advantage is thorough and includes substantial relevant supporting details.

4. 4: Good

9.35 points

Chart content describing how each technology could help a business organization gain competitive advantage is complete and provides relevant supporting details.

3. 3: Satisfactory

8.25 points

Chart content describing how each technology could help a business organization gain competitive advantage is included but lacks relevant supporting details.

2. 2: Less Than Satisfactory

7.15 points

Chart content describing how each technology could help a business organization gain competitive advantage is incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Chart content describing how each technology could help a business organization gain competitive advantage is not included.

collapse Employee Work assessment

Employee Work

11 points

Criteria Description

Employee Work

5. 5: Excellent

11 points

Table content describing how each technology could change the way employees work is thorough and includes substantial relevant supporting details.

4. 4: Good

9.35 points

Table content describing how each technology could change the way employees work is complete and includes relevant supporting details.

3. 3: Satisfactory

8.25 points

Table content describing how each technology could change the way employees work is included but lacks relevant supporting details.

2. 2: Less Than Satisfactory

7.15 points

Table content describing how each technology could change the way employees work is incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Table content describing how each technology could change the way employees work is not included.

collapse Organizational Goals assessment

Organizational Goals

11 points

Criteria Description

Organizational Goals

5. 5: Excellent

11 points

Chart content describing how each technology could help an organization meet goals more quickly and efficiently is thorough and includes substantial relevant supporting details.

4. 4: Good

9.35 points

Chart content describing how each technology could help an organization meet goals more quickly and efficiently is complete and provides relevant supporting details.

3. 3: Satisfactory

8.25 points

Chart content describing how each technology could help an organization meet goals more quickly and efficiently is included but lacks relevant supporting details.

2. 2: Less Than Satisfactory

7.15 points

Chart content describing how each technology could help an organization meet goals more quickly and efficiently is incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Chart content describing how each technology could help an organization meet goals more quickly and efficiently is not included.

collapse Customer Interaction and Experience assessment

Customer Interaction and Experience

11 points

Criteria Description

Customer Interaction and Experience

5. 5: Excellent

11 points

Table content describing how each technology could change customer interaction or the customer experience is thorough and includes substantial relevant supporting details.

4. 4: Good

9.35 points

Table content describing how each technology could change customer interaction or the customer experience is complete and provides relevant supporting details.

3. 3: Satisfactory

8.25 points

Table content describing how each technology could change customer interaction or the customer experience is included but lacks relevant supporting details.

2. 2: Less Than Satisfactory

7.15 points

Table content describing how each technology could change customer interaction or the customer experience is incomplete or incorrect.

1. 1: Unsatisfactory

0 points

Table content describing how each technology could change customer interaction or the customer experience is not included.

collapse Documentation of Sources assessment

Documentation of Sources

5.5 points

Criteria Description

Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

5. 5: Excellent

5.5 points

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

4. 4: Good

4.68 points

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

3. 3: Satisfactory

4.13 points

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

2. 2: Less Than Satisfactory

3.58 points

Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.

1. 1: Unsatisfactory

0 points

Sources are not documented.

collapse Mechanics of Writing (includes spelling, punctuation, grammar, language use) assessment

Mechanics of Writing (includes spelling, punctuation, grammar, language use)

5.5 points

Criteria Description

Mechanics of Writing (includes spelling, punctuation, grammar, language use)

5. 5: Excellent

5.5 points

Writer is clearly in command of standard, written, academic English.

4. 4: Good

4.68 points

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

3. 3: Satisfactory

4.13 points

Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

2. 2: Less Than Satisfactory

3.58 points

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.

1. 1: Unsatisfactory

0 points

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.

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