SOLVED : Hofstede ad

Application of HOFSTEDE’S CULTURAL DIFFERENCES by comparing 2 ads or news coverage in two different cultures

POWER DISTANCE

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LONG TERM/ SHORT TERM ORIENTATION

UNCERTAINTY AVOIDANCE

MASCULINITY/ FEMININITY

INDIVIDUALISM/ COLLECTIVISM

please pick 2 countries, you can use HOFSTEDE’S charts

check the country table and apply ANY TOPIC to the 5 dimensions. You can choose your own examples from the media

Country comparison:

https://www.hofstede-insights.com/country-comparison/

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