Expert answer:Press Release


Solved by verified expert:I need a press release paper for an event at the Wadsworth Atheneum. I have attached a template that the instructor gave us, as well as an outline I had done for last weeks homework. It doesn’t have to follow my outline exactly, as long as it meets all the requirements in the press release template and instructions. Event Link


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Public Relations in a Digital World
Press Release Outline
Press Release Outline:
Summary (What is this
press release about?
What upcoming event will
you feature?)
In conjunction with Wadsworth Atheneum’s new exhibit Be
Seen: Portrait Photography Since Stonewall, John Waters will
be speaking and presenting his new film and book.
Value (Why is this press
release newsworthy?
Why does it matter? What
is the impact?)
This event brings awareness, and celebrates, one of the most
important days in the gay liberation movement and the modern
fight for LGBQT+ rights in the United States.
Wadsworth Atheneum Museum of Art and John Waters.
An evening with John Waters, book signing of his new book Mr.
Know-It-All, and viewing of his new movie Cecil B. Demented.
Saturday, June 29, 2019
6:00 PM – 10:00 PM EDT
Wadsworth Atheneum Museum of Art, Hartford, CT
To celebrate the anniversary of Stonewall, promote John Waters
new book and movie, and discuss the progress that has been
made in the LGBQT+.
Who will you interview?
Why are they relevant to
this press release?
I will interview John Waters because he is the main speaker of
the event. I will also interview my boss, Stacey Stachow. She is
important as well because she runs all the rights and
reproduction for the entirety of the museum. She will have
insight into his new book, products, movie, and the Stonewall
What is your call to
action? (What do you
want the reader to do
after reading your press
release? Call a number?
Visit a website?)
I want readers to visit the website, buy tickets and attend the
Press Release Distribution Strategy:
Identify three social
media networks (e.g.,
Facebook, Twitter, etc.)
that you would use to
promote the release of
the press release. Briefly
explain (one to two
sentences) why you
selected each network.
Facebook: Facebook is one of the most popular social media
sites. Here, more in-depth posts can be featured; pictures,
paragraphs, links, etc.
Instagram: If the public wishes to view more direct posts; such
as only pictures of the event, Instagram would be the best direct
social media platform. The events can create “Instagram worthy”
spots for visitors to take and create a hashtag.
Twitter: Twitter would be best to use for more frequent updates.
A hashtag can be created to possibly generate more traffic and
Company logo, address, phone number, and website should be placed in the center or
upper right hand corner.
For Immediate Release or News Release (Either heading will work.)
Contact Name:
Contact Email:
Contact Phone Number:
Headline !
(Title must be irresistible and eye-catching. Try to keep it short)
Subheading !
(This adds to your headline. It’s optional.)
City, State, Date – First paragraph should include the 5 W’s, who, where, when, why. Keep this
paragraph significantly short. Get to the point and remain clear.
Second paragraph – Provide further details on the event. Quotes can be included from a critical
spokesperson. Make sure quotes are approved by your client before publishing it. They may or
may not edit it to their preference. Further elaborate your story. Make sure it’s factual. No, fluff.
Closing paragraph – Provide valuable background to your story. This paragraph draws the entire
press release to a close. Relevant statistics can be included. Quotes can also be used to close
out this paragraph.!
If your release exceeds page one, then use the following the above term to indicate it.
### or -End-!
(These are not hashtags. Use “pound” symbols to indicate the end of the release. The word
-End- can also be used. Make sure to center it either way.)
Last paragraph is the “Boilerplate” which is a description of your business. Conclude your
boilerplate paragraph with your website’s URL and social media links. Make sure they are
hyperlinked for the media person to easily click and view additional information. !

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