Expert answer:Part III of Business Plan

  

Solved by verified expert:For Week 3, Business Plan – Finances Use the business plan at www.sba.govSelect Plan Your Business, then utilize the Calculate your Start Up Costs link. Note there is also a sample list of start of costs at the site. Tailor the costs to your selected business.The financial section is completed during this week to include:1. Calculate your start up costs for the one-time expense.2. Calculate your start up cost for ongoing monthly expense.PLEASE SEE MY ATTACHED BUSINESS COMPANY AND PLAN FROM WEEK 2 IN ORDER TO COMPLETE WEEK 3IT NEEDS TO BE VERY DETAILED PLEASE BUT SHORT AND SWEET…AT LEAST 1.5 TO TWO PAGES OF INFOPLEASE USE THE WEBSITE AND BUSINESS PLAN THERE
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Running Head: BUSINESS PLAN
1
Business Plan
Cassandra Smith
Small Business
June 4, 2019
BUSINESS PLAN
2
BUSINESS PLAN
Market Opportunity
Fresin Fries Restaurant
Fresin Fries targets the age group of youngsters, single, currently enrolled in college and
high school. The family unit will also be appealed to families (young families) with children.
The restaurant also will appeal to the medium income individuals and to all in the lower medium
income bracket (Smith, 2016). Fresin Fries concept will have very broad appeal with a goal to be
the hip destination for fast food cravings.
Market Segmentation
Fresin Fries targets young Americans as primary market. Due to heavy extra-curricular
activities among American’s youth, it is common for high scholars to have lunch inside shopping
malls, and not at home. They tend to flock to fast food joints inside shopping malls across the
country. The other market segment is the working class with so many shopping malls in the
vicinity (Smith, 2016).
Price
Fresin Fries pricing strategy is positioned as “generic”, meaning that $4.00 is the average
consumer spending for a snack or light lunch in US. Leveraging the volume of fries and
signature style sauces to be sold, we are serving the majority of Americans.
Promotion
BUSINESS PLAN
3
Promotion strategies are concerned with the planning, implementation, and control of
persuasive communication with customers. These strategies may be designed around advertising,
personal selling, sales promotion, or any combination of these (Dickson & Ginter, 2017).
Product
Every hotel has their own unique service that stands out from its competitors. Fresin Fries
is known of their entertainers, special cuisines, spas and many others. These are the unique
services that attract customers depending on what their needs are.
Place
There are quite a number of outlets in the Central Business District, where there are many
businesses situated thereby making it convenient for them to secure their services (Dickson &
Ginter, 2017). Fresin Fries outlets are situated in the central business district and near the airport
thereby convenient for clients and tourists enabling them not to stay on traffic for long hours.
BUSINESS PLAN
4
References
Dickson, P. R., & Ginter, J. L. (2017). Market segmentation, product differentiation, and
marketing strategy. Journal of marketing, 51(2), 1-10.
Smith, W. R. (2016). Product differentiation and market segmentation as alternative marketing
strategies. Journal of marketing, 21(1), 3-8.

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