Expert answer:Oman Airports Management Company Proposal for Mana


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Proposal for Management
Institution Affiliation
Proposal for Management
Oman Airports Management Company is a government-owned organization involved
with the running of two airports, Salalah and Muscat. It manages facilities, customer services,
capacity, marketing, and communications and also provides aid in the control of finances and
revenue collection. Through the years, Oman continues to face the issue of the rapid increase of
passengers, which seems to overwhelm the existing capabilities and capacity of the two airports.
Salalah is set to get a ranking among the world’s top ten airports on the level of more than two
and a half million. Muscat, on the other hand, continues to experience an annual average growth
of 13% which is slowly becoming unsustainable unless the company takes adequate measures to
address the issue sufficiently. It is, therefore, becoming problematic for the management
company to keep up with the rising numbers that may result in reduced customer satisfaction
through the change of routes, reduced frequency of service among other side effects.
There are two possible strategies applicable as a solution to OAMC’s persistent problem
of demand. Firstly, the company can decide to build capacity by increasing the number of
runways or developing entirely new airports. This strategy allows the company to initiate plans
for growth while at the same time handling current customers. Secondly, the company can decide
to manage flight demand by employing instruments such as the change in pricing, caps and other
regulations that reduce the frequency of congestion in an airport, which, might be unhealthily
costly for the organization in the long run. In employing this plan to manage demand, OAMC
might also consider streamlining customer service in the quest to keep all customers in the know
concerning updated services on routes and their frequencies. Using these tools will be crucial in
allowing the administration to serve as many customers as possible without creating unnecessary
jams throughout the work areas.
The problem of demand exceeding capacity and current capabilities is one that affects
customers directly. It becomes challenging to balance the number of trained employees with
existing clients. The pressure automatically impacts the type of services rendered as check-in
areas and lounges will continuously be in congestion mode allowing minimal movement, thereby
inconveniencing many persons. Also, there is a high risk of change in the routes served and their
frequencies, as any of the strategy employed by OAMC will center on reducing the chances of
delays and air congestion, whether expected or unexpected. This rising demand may also require
OAMC to be more vigilant and implement additional policies regarding near-aircraft driving
rules, runway regulations, and other warning signs to ensure that the high population within the
airports is well under control to avoid unnecessary accidents.
IMP 1 Assessment Brief
The Integrated Management Project (IMP)
How the Unit works
IMP – spans across two semesters and the feedback is formative in IMP1.
There are two submissions in IMP1 :
1. The first submission is a short proposal of 350-500 words which
identifies and describes a current workplace problem or issue; theories,
tools and techniques available to provide a business solution; and how the
various parts of the business / organisation come into play, i.e. the
integrated nature of the problem is critical here.
This means drawing on your previous and current units in your MBA –
Leading and Managing People, Leadership styles and qualities from LP 1
& LP2, Accounting & Finance, Marketing, Competing in a Global Context,
Operations and Project Management, Strategy, Entrepreneurship etc. It is
important that you should identify the problem within your own
In-text references and citations are not required at this stage.
This submission is due on or before TBA via a BREO ink. The link will not
work after this date and submissions will not be accepted by email.
Your unit tutor will assess the proposal and indicate whether it is in the
right direction. This submission is not graded. It is, however, important to
make this submission, as it informs the unit tutor how you are progressing
towards your second submission.
2. The second part of IMP -1 is a 3000-word submission. You should
produce a report that:
Identifies an issue in your organisation that has multiple and varied
approaches to its resolution. The issue need not be one of failure
but may be a challenge facing an organisation. This should be
current or impending but not a past issue. You will identify and
integrate a range of theories and techniques drawn from multiple
appropriate disciplines from your MBA in the creation of
IMP 1 Assessment Brief
appropriate solutions.
So, how will you approach this assessment?
Answer: By elaborating on the proposal and addressing the areas that the
unit tutor has indicated in the feedback to your proposal. Explain which
theories, tools and techniques are being used and justify their choices.
Also, explore the approaches to manage the change that you are going to
recommend – Hard and Soft methodologies. Remember the integrated
nature of the problem is critical here.
In-text references and citations are required at this stage.
Once you have framed the problem you will identify and discuss theories,
models and paradigms related to the problem. Make sure that you look at
the problem from different points of view and relate them to your learning
from as many different units of the MBA. For example:
• People – LMP, LP, MCI – how does your problem/ solution impact on the
team & company? Performance, leadership, managing
creativity/innovation etc.
• Financial aspect – AfL – How will your solution improve/ impact positively
on the financial aspect of the company?
• Marketing – How does your problem/solution impact on the marketing
• Strategy – From the Strategy unit (Business Strategy) TCGC (locating
your problem / organisation within the wider context of global business/
sector – macro-environmental impact – PESTEL, etc.) or business models
and strategies from the unit on Entrepreneurship and Small Business
• Operations Management – How does the problem/solution impact on the
supply chain, procurement and operational management issues?
• Project management – Consider the models for managing change and
other project management theories or models. Can any of these be
applied to your problem area? You may use the soft and hard systems
approach within this context. Is there any other approach that would be
IMP 1 Assessment Brief
appropriate? If so, present it (with appropriate referencing) and explain
how and why it is more suitable to the task at hand.
This is not an exhaustive list and you may want to broaden the range of
theories as you see fit. Your final choice will also be selective to make sure
the integrated approach is relevant. You should justify the selection.
Again, the unit tutor will be assessing the submission and indicating
broadly whether it is headed in the right direction. This is not a graded
submission. It is, however, critical that all students make this submission
as it ensures that they are well on track to have worked on a substantial
part of the unit’s final assessment.
This submission is due on or before TBA via a BREO ink.
The link will not work after this date and submissions will not be accepted
by email.

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