Expert answer:MOD 2-Societal Marketing-Class Discussion

  

Solved by verified expert:Complete question in the attached… (Has to be about chocolate chip cookies or another name “Galleta Sabrosa” (Sweet Cookies).Please note that this class discussion has two discussion – for week one and week two…Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings.
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Societal Marketing
Customers have high expectations about companies and brands they
prefer. Stakeholders presume an organization will consider what is best
for society when selling its products and services alongside what will
benefit earnings.
Today, societal marketing is on the rise as more companies consider
thSe value proposition of their image beyond features and benefits of a
product or service. Societal marketing takes into account issues such as
the environment, fair trade, and the overall betterment of society.
WEEK 1 DISCUSSION POST
Organizations often require managers to write short articles for
newsletter or blog publication. Becoming comfortable writing this style
of commentary for a general audience is important in an era in which
media can be authored by anyone.
The focus of your work will be social responsibility of the chosen
company. This is a public relations-style article. Today’s consumers of
media want quick, informative, and exciting information. It can be
written in 1st or 3rd person.
This post should be 200-300 words in length. If you are engaging in
research, be sure to cite in the body of the post and add a reference list
in APA format
WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES
1st Interactive Response:

Select one article and critique it. Ask questions or provide advice that
will improve it.
2nd Interactive Response:

Select another article and critique it. Ask questions or provide advice
that will improve it.
Each reply should be one paragraph in length (or about 75 words) and
must be substantive in nature. Do not simply say “I agree” or “That is
great.” Specify why and be detailed in your explanation. You may use
research in your responses, but it is not required.
WEEK 2 DISCUSSION POST
Finding the Perfect Message
Understanding the features and benefits of a product is essential to
forming the overall marketing plan’s creative message. Brands use
creative appeals to connect with the customer target markets. Product
features transform into benefits for the customers to meet their wants
and needs.
Provide a brief description of your chosen product/service. (This should
be used throughout class.)

Discuss how the product fits a lifestyle or psychographic.

List two features of the product and assess how they transform into
benefits for your target market.
This post should be 2 paragraphs in length (150-200 words). Since you
are engaging in research, be sure to cite in the body of the post and
add a reference list in APA format.
WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
1st Interactive Response:

Analyze the fit of the product fits a lifestyle or psychographic in one
student’s post.
2nd Interactive Response:

Select another student’s post and analyze the fit between benefit and
consumer.
Each reply should be one paragraph in length (or about 75 words) and
must be substantive in nature. Do not simply say “I agree” or “That is
great.” Specify why and be detailed in your explanation. You may use
research in your responses, but it is not required.
In your own words, respond to the discussion and comments of
classmates. Grades will be based on effectual, concise, and interactive
feedback. The excessive use of quotes will directly impact performance,
since this indicates a lack of comprehension and shows that you may
not have mastered the concepts.
Classmates,
Every time I go to the Super Market the I always have a habit into going through the sweet
aisle lane and the Thin Chip Ahoy Chocolate cookies catch my attention. Chip Ahoy
Chocolate cookies from Nabisco would be the competing product against the product I want
to sell. It is close to the same product but the ones I am selling are going to be made in a
small factory. These are going to have ingredients almost the same, compared to the original
flavor of the cookies. I came up with a hilarious but catchy name “Galleta Sabrosa” (Sweet
Cookies). I found the product promoted first on a video located on YouTube website. The
commercials are Claymation, this makes it really catchy even though it is kind of old, but both
adults and kids love these types of a cartoon (Commercials Ads, 2017). The second would be
on Facebook. This will provide me with some positive and negative feedback on what to “do”
and what “not” to do to (@chipsAhoy Facebook, 2019). Lastly would be their website where
it shows what promotions and other ideas they could have to assist me in the same
process (Nabisco Inc, 2019).
With social media such as Facebook, I can make an advertising page or group and post it on
all my friend’s list and they could repost again to spread the word. I could also start a
YouTube channel and post a couple of videos to provide what I am selling and describe the
product in a Claymation form. This is to attract to all gender age since they are constantly on
any electronic devices such as smartphones, iPad, or smart tablets (Stress In America,
2017). I am trying to develop a marketing plan to sell the same kind of product style, but with
more sweeter ingredients and more portion for a cheaper price if possible. This would
improve the quantity in the bag and quality with a richer chocolate flavor. This would be a
new product in the market in the end. Thank you for your feedback.

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