Expert answer:Minority Target Markets Business Potential and Mar

  

Solved by verified expert:Part 1 of your paper is to be in outline form. Part 2 will be narrative (paragraph.)All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge and provide a bibliography at the end of the paper. You may use APA or MLA. Your citations must include a direct URL to where you found the information. For example: http://www.census.gov/newsroom/facts-for-features/2016/cb16-ff01.html, not http://www.census.gov.I’ve also attached a template of the paper IntroductionPart 1: Three Target Market Summaries (Total 66 pts.) Each answer below must include a citation using the direct URL where the information was found.Total numbers in the U.S.Percent of the total U. S. populationRate of growthAverage household sizeAverage age% with college degreesAverage or median income levelsGeographic location(s) – metro, states, etc.Brands that have higher than average purchase for each groupIdentify specific products which have above average usage for each groupBest media to use to target each groupPart 2: Business Potential Summaries (Total 18 pts.)For each target market group, write a minimum of two, but no more than four paragraphs, evaluating and summarizing the overall business potential in the United States. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.Bibliography and Citations (Total 4 pts.)Bibliography: Criteria include credibility, date of resources, and bibliography formatAppropriate use of Citations
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Student Name
Date
Class
Minority Research Paper
Introduction
(Your comments)
Part I
AFRICAN AMERICAN
Total numbers in the U.S.
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
Information (source)
Average household size
Information (source)
Average age
Information (source)
% with college degrees
Information (source)
Average or median income levels
Information (source)
Geographic location(s) – metro, states, etc.
Information (source)
Brands that have higher than average purchase for each group
Information (source)
Identify specific products which have above average usage for each group
Information (source)
Best media to use to target each group
Information (source)
ASIAN AMERICAN
Total numbers in the U.S.
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
Information (source)
Average household size
Information (source)
Average age
Information (source)
% with college degrees
Information (source)
Average or median income levels
Information (source)
Geographic location(s) – metro, states, etc.
Information (source)
Brands that have higher than average purchase for each group
Information (source)
Identify specific products which have above average usage for each group
Information (source)
Best media to use to target each group
Information (source)
HISPANIC AMERICAN
Total numbers in the U.S.
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
Information (source)
Average household size
Information (source)
Average age
Information (source)
% with college degrees
Information (source)
Average or median income levels
Information (source)
Geographic location(s) – metro, states, etc.
Information (source)
Brands that have higher than average purchase for each group
Information (source)
Identify specific products which have above average usage for each group
Information (source)
Best media to use to target each group
Information (source)
Part 2 – Analysis of Business Potential for Each Group
For each “ethnic” group write a minimum of 2 paragraphs analyzing the business potential using the
information found in your research for Part 1 and additional research necessary to complete your
analysis.
African American
Comments/rationale narrative
Asian American
Comments/rationale narrative
Hispanic American
Comments/rationale narrative
Bibliography/Citations

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