Solved by verified expert:3-2 Milestone One: Draft
of IntroductionFor Milestone One, you
will further define the problem you identified in the Module Two assignment and
begin to develop a plan to address the problem using internal and external
communications. Furthermore, you will prioritize the first steps in the process
of addressing the problem and set goals for your communication.
rubric3_2.pdf

2_2_communications_template_.docx

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MGT 550 Milestone One Guidelines and Rubric
Overview: In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain
relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a
strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade,
and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness.
For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external
communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication. To access the
final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus.
Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.
Specifically, the following critical elements must be addressed:
I.
Introduction
A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to
accomplish with your communication?
Use the following rubric to help you address the critical elements appropriately.
Rubric
Guidelines for Submission: Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and
adherence to the latest edition of APA formatting.
Critical Elements
Proficient (100%)
Needs Improvement (75%)
Not Evident (0%)
Value
Introduction:
Context
Summarizes the important details of the case
and clearly outlines the specific problem(s)
that will be addressed
Summarizes the important details of the case
and outlines the specific problem(s) that will
be addressed but summary is cursory or
missing important details or problems
outlined are vague or illogical
Does not summarize the important details of
the case and/or outline the specific problems
that will be addressed
45
Introduction:
Communication
Goals
Defines clear and specific communication
goals in response to the presented issue,
supported by text and other scholarly
sources
Defines communication goals but goals are
vague or unclear or lack connections to the
presented issue, or goals are unsupported by
text or other sources
Does not define communication goals
45
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
10
Total
100%
MGT 550 Communications Template
Overall Issue to Be Addressed
Contributing Factors to Issue
Media criticism-the open letter
was featured in an online BGR
article
Leadership failure
Developing a crisis communication plan
Communication Required to
Address Issue







Public Newsletters
CEO Briefing
Use of spokesperson
Team Meetings
CEO Briefing
Email
Intranet articles
Audience for Communication
(Internal or External or Both)
Communication Objectives








Public
Directors
Employees
Customers
Government
Creditors
Suppliers
Unions



Directors
Senior level managers







Unresponsive culture




Team meeting
CEO Briefing
Teleconference between
Managers
Intranet articles


Directors
Senior level Manager’s


To protect the image of the
company
To promote social advocacy
To build the company’s
credibility and reconnect
with the customers
To create awareness and
give an understanding of
the company’s operations
Identify challenges facing
the organization
Review actions and
decisions made from
previous meetings
To seek clarity and confirm
the organization’s direction
To drive ownership,
accountability and devise
ways of executing
responsibilities
Devise ways of having a
proactive approach to
situations
Establish communication
patterns between
employers and employees

Lack of sound policies and
procedures
Inefficiency
Overall Issue to Be Addressed
Contributing Factors to Issue
Failed product attempts









Internal Newsletters
Notice boards
Lunchtime meetings
between employers and
employees
CEO Briefing
Emails
Intranet articles







Emails
Internal Newsletters
Notice boards
CEO briefing
Team meeting
Brainstorming
Intranet articles



Directors
Employees
Senior level Managers




Directors
Employees
Senior level Managers



To assist the management
to stay connected
To establish a policy
manual
To establish best practices,
such as having the
confidentiality of the
company’s internal
operations
Address workplace safety
To minimize the exposure
to lawsuits
To establish ways of
regaining the dominant
position in the industry
To find ways of reestablishing employee’s
morale
To identify mechanisms on
how to produce nonsubstitute products
How the organization can gain a competitive advantage
Communication Required to
Address Issue
• External and internal
Newsletters
• Notice boards to
employees
• CEO briefing
Audience for Communication





Directors
Employees
Senior level managers
Customers
Suppliers
Communication Objectives


To create a culture of
innovation
To identify way of
maximizing the workforce
of the existing team



Team meetings
Brainstorming


Competitive pressure



Team meetings
Internal notice board
Brainstorming





Directors
Managers
Employees
Customers
Suppliers





Increasing Government regulations
Customers preference are fast
changing






Public newsletters
Launch event
Podcast on intranet
Posters
External and internal
newsletters
Notice boards to
employees







Public
Directors
Employees
Government
Creditors
Suppliers
Unions





Public
Directors
Employees
Customers





Devise strategic skills that
will build the company
competence
Scan the environment for
insights and ideas
To invest in knowledge and
training management
To identify present and
potential competitors
To predict and forecast the
supply and demand of the
organization
To find ways of increasing
the market share
To establish the current
strengths and weaknesses
of the competitor
Identify upcoming threats
and opportunities
To identify the taxation
policy affecting businesses
Understand the interest
rates imposed on
borrowings
Identify government
subsidies
Familiarize with the legal
policies affecting
businesses
to identify consumer
attitudes towards a
product
To find out the percentage

Brainstorming


Creditors
suppliers

of consumers using a
unique product
Experiment with
promotional campaigns

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