Expert answer:MGT429 Abraham Baldwin Agricultural Ben & Jerry Vi

  

Solved by verified expert:1. Ben & Jerry’s Video Case (5 Points): Please watch the video from this link – and see the document attached to complete the assignment.https://www.dropbox.com/s/rvsdpvytneqfikf/Ben%20%26%20Jerry.mp4?dl=02. PESTEL Analysis (5 Points): Please see the document attached to complete the assignment.
pestel_analysis.docx

ben___jerry_video_case_3.doc

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PESTEL ANALYSIS ASSIGNMENT (5 Points)
Please print these two pages only and submit to me in class!
PLEASE READ SECTION #1 & SECTION #2 FROM PAGE #3 BEFORE ANSWERING
THESE TWO QUESTIONS!
Question #1:
After reading SECTION #1 to understand PESTEL factors – Please select 3 industries from the
LIST ATTACHED IN SECTION #2 and assess the impact of PESTEL factors for each
industry in the table below.
Enter the strength of impact of each factor in terms the numerical scale in the shaded
area of the table: -5-4-3-2-1 0 1 2 3 4 5. Minus digits denote adverse impact, 0
denotes no impact, and Plus digits denote favorable impact.
No.
Industry
Strength of Impact
P
E
S
T
E
L
1
2
3
1
Question #2:
Please select one industry among the THREE industries chosen above, and list
PESTEL factors that might impact the industry (at least 3 each) in the space provided
below:
1. Industry:
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
ECOLOGICAL FACTORS
LEGAL FACTORS
2
SECTION #1
1. COMPANY’S MACRO ENVIRONMENT: PESTEL ANALYSIS
A company’s macro environmental factors can be categorized as: (1) Political (2) Economic (3)
Social, cultural, demographic (4) Technological (5) Ecological, and (6) Legal and government
factors. The purpose of a company’s macro environment analysis is to develop a finite list of
opportunities that could benefit a firm and avoid threats.
Macro Environment Factors
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
POLITICAL FACTORS
• Political action committees
• Voter participation rates
• Number and severity, and
location of government
protests
• Defense expenditure
• Government subsidy
• Antitrust legislation
• Import-export regulations
• Lobbying activities
• Location and severity of
terrorist activities
• Local, state, and national
elections
• Foreign policy & relations
• Special interest groups
• Trust in government

Impact Supply & Demand
Suppliers, Distributors, Creditors,
Customers, Employees, Communities,
Managers, Stockholders, Labor
Unions, Trade Associations, Special
Interest Groups, Products, Services,
Markets, etc.
ECONOMIC FACTORS
• Shift to a service economy
• Availability of credit
• Disposable income
• Propensity of people to lend
• Interest rates
• Inflation rates
• Federal government budget
deficits
• GDP trends
• Consumption patterns
• Unemployment trends
• Worker productivity levels
• Value of dollar in world
markets
• Stock market trends
• Import/Export markets
• Income differences by region
& consumer groups
• Price fluctuations
• Tax rates
• Buying habits
• Attitudes towards saving
Eventual Outcome
Affects the
organization’s
strategy:
Opportunities &
threats
SOCIAL FACTORS
• Child bearing rates
• Marriage rates
• Divorce rates
• Birth & Death rates
• Immigration & Emigration
rates
• Social security programs
• Per capita income
• Number of high school &
college graduates
• Attitudes toward health &
safety
• Attitudes to business
• Lifestyles
• Traffic trends
• Ethical concerns
• Racial equality
• Use of birth control
• Attitudes to retirement
• Attitudes towards leisure time
• Attitudes toward product
quality & customer service
• Attitude toward authority
• Number of churches &
members
• Attitudes toward careers
3
TECHNOLOGICAL FACTORS
• Internet of things
• Smart appliances
• Genomics/Biotechnology
• Virtual & augmented reality
• Virtual currency
• Crowdfunding
• Social media
• Wearable’s
• Autonomous vehicles
• Artificial intelligence
• Drones
• Deskless worker
• Internet business models
• Renewable energy
• Robotics
• Cloud computing
• Big data & analytics
• Gamification
• 3D Printing
• Mobile payments or Wallet
free payments
• Smart homes
• Wireless charging
• Ridables (Hoover)
• Streaming media
• Biometrics & Sensors
ECOLOGICAL FACTORS
• Natural resources
conservation
• Energy conservation
• Renewable energy
• Climate change
• Air & Water Pollution
• Recycling
• Waste management
• Ozone depletion
• Endangered species
LEGAL FACTORS
• Government regulation or
deregulation
• Tax laws
• Tariffs
• Patents
• Environmental protection
laws
• Legislation of equal
employment
• Local-state & federal laws
4
SECTION #2
2. Fortune 500 list of industries and exemplar companies.
No.
Industry
1
Advertising, Marketing
2
3
Aerospace and
Defense
Airlines
4
Apparel
5
Automotive Retailing,
Services
Beverages
6
7
8
Building Materials,
Glass
Chemicals
9
Commercial Banks
10
11
Computer Peripherals
Computer Software
12
Construction & Farm
Equipment
Diversified Financials
13
14
15
16
17
18
19
20
21
Diversified
Outsourcing
Education
Electronics, Electrical
Equipment
Energy
Engineering,
Construction
Entertainment
Fortune 1000 Companies
Omnicon (Satchi & Satchi), Interpublic (McCann
Erickson)
Boeing, Lockheed Martin, Northrop Grumman,
Raytheon
American Airlines, Delta, United, Southwest, Jet Blue,
Alaska Air
Nike, VF Corp, Ralph Lauren, Coach, Levi Strauss,
Fossil, Under Armour, Guess, Skechers
Autonation, Penske, Carmax, Avis Budget Group,
Lithia Auto Dealers
Coca-Cola, Dr. Pepper Snapple, Keurig Green
Mountain, Molson Coors, Monster Beverage
Owens Corning, Carlisle, Vulcan Materials
Dow Chemical, DuPont, Monsanto, Sherwin-Williams,
Praxair
JP Morgan Chase, Bank of America, Citigroup, Wells
Fargo, Goldman Sachs, Morgan Stanley, PNC
EMC, Western Digital, Lexmark International
Microsoft, Oracle, Salesforce.com, Intuit, Adobe,
Electronic Arts, Autodesk
Caterpillar, John Deere, Cummins
GE, Fannie Mae & Freddie Mac, Ameriprise, Moodys,
H&R Block
Aramark, Cintas, Brinks (ADT)
Graham Holdings (Kaplan), Apollo Group (University
of Phoenix)
Honeywell, Emerson Electric, Whirlpool
NRG Energy, UGI, Calpine
Fluor, Jacobs Engineering Group, Peter Kiewit Sons
Disney, 20th Century Fox, Time Warner, CBS,
Viacom, Discovery Communications
Financial Data Services Visa, MasterCard, Western Union, McGraw Hill
Financial, Fidelity National
Food & Drug Stores
CVS Health, Walgreens, Rite Aid, Whole Foods
5
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
Food Consumer
Products
Food Production
Food Services
Forest & Paper
Products
General Merchandisers
Health Care and Other
Services
Home Equipment,
Furnishings
Homebuilders
Hotels, Casinos,
Resorts
Household and
Personal Products
Information
Technology Services
Insurance
Internet Services and
Retailing
Mail, Package, Freight
Delivery
Medical Products &
Equipment
Metals
Mining, Crude-Oil
Production
Miscellaneous
Motor Vehicles & Parts
Network &
Communications
Oil and Gas
Equipment, Services
Packaging, Containers
Petroleum Refining
Pharmaceuticals
Publishing, Printing
Railroads
PepsiCo, Kraft, General Mills, Kellogg, H.J. Heinz,
Hershey, J.M. Smucker, McCormick
Tyson Foods, Chiquita Brands, Sanderson Farms
McDonalds, Starbucks, Yum Brands (KFC, Taco Bell),
Olive Garden, Chipotle, Panera Bread, Wendy’s
Weyerhaeuser, Domtar
Walmart, Target, Sears, Macys, Kohls, Dollar General,
Nordstrom, JCP, Dillard’s
Hospital Corp. of America, Community Health
Systems, Health South, Aetna, Humana, Cigna
Stanley Black & Decker, MASCO (Delta & Behr),
Newell Rubbermaid, Tempur Sealy International
Hovnanian Enterprises, D.R. Horton, Pulte Group, Toll
Brothers
Las Vegas Sands, Marriott, Hilton, MGM Resorts,
Starwood Hotels, Wynn Resorts, Hyatt Hotels
P&G, Kimberly-Clark, Colgate-Palmolive, Estee
Lauder, Avon, Clorox, Coty, Tupperware
IBM, Xerox, Cognizant
State Far, Nationwide, Allstate, Progressive, Aflac,
Metlife, New York Life, TIAA-CREF
Amazon, Alphabet (Google), eBay, Facebook,
Priceline, Expedia, Yahoo, Groupon, LinkedIn
UPS, FedEx
Abbott Laboratories, Boston Scientific, St. Jude
Medical
Alcoa, NUCOR, US Steel
Conoco Philips, Occidental Petroleum, Chesapeake
Energy
United Rentals (Equipment Rental)
GM, Ford, Tesla, Johnson Controls, Goodyear Tire,
Lear
Cisco, Corning, Motorola, Qualcomm, Avaya
Halliburton, Baker Hughes
International Paper, Crown Holdings, Sealed Air
Exxon Mobil, Chevron, Valero, Marathon
Johnson & Johnson, Pfizer, Merck, Eli Lilly
R.R. Donnlley & Sons, News Corp.
Union Pacific, CSX, Norfolk Southern
6
48
49
Real Estate
Securities
50
51
Semiconductors
Specialty Retailers:
Apparel
52
Specialty Retailers:
Others
Telecommunications
Temporary Help
Tobacco
Toys, Sporting Goods
Transportation
Equipment
Trucking, Truck
Leasing
Utilities: Gas & Electric
Waste Management
53
54
55
56
57
58
59
60
CBRE, Jones Lang LaSalle
Charles Schwab, T. Rowe Price, Raymond James,
Black Rock
Intel, Texas Instruments, SanDisk, AMD
TJ Maxx, GAP, Limited Brands, Foot Locker,
Abercrombie & Fitch, Neiman Marcus, Urban
Outfitters
Costco, Home Depot, Lowes, Best Buy, Staples, Bed
Bath & Beyond
AT&T, Verizon, Comcast, Direct TV, Dish TV
Kelly Services, Manpower Group
Philip Morris/Marlboro, Reynolds/Camel
Hasbro/Monopoly, Mattel/Barbie
Harley-Davidson, Polaris/Indian Motorcycle
Ryder System, J.B.Hunt
Duke Energy, DTE Energy, Consumers Energy
Waste Management, Republic Services
7
V i d e o
Mission,
Exercise:
C a s e
Values
&
S t u d y
Strategy
(5
Points)
Please watch the video on Ben & Jerry’s Ice Cream
and answer the following questions:
1. Please elaborate how the personal values of the founders of Ben & Jerry’s have
influenced the development of the company values, in particular the values associated with the company’s mission statement: Product mission (drives us to make
fantastic ice cream – for its own sake); Economic mission (asks us to manage our
company for sustainable financial growth); and Social mission (compels us to use
our company in innovative ways to make the world a better place).
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2. Please elaborate how Ben & Jerry’s Ice cream founders’ personal values and their
company’s values have influenced the company’s strategy in terms of Sourcing,
Production, Logistics, Marketing, Financing, Human Resource management,
etc. After 15 years after its sale to Unilever, do you think Ben & Jerry’s mission
will change or wither away?
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