Expert answer:MBA690 Southern Southern Mod 2 Strategy Developmen

  

Solved by verified expert:This paper will be composed of two parts:Part I: State your overall company strategy to support the business goal of your chosen business idea, product, or service in technical terms such as pricing, differentiation, and responsiveness.Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.For additional details, please refer to the Module Two Short Paper Guidelines and Rubric document.
_module_two_short_paper_guidelines_and_rubric.pdf

1_2_short_paper.docx

Don't use plagiarized sources. Get Your Custom Essay on
Expert answer:MBA690 Southern Southern Mod 2 Strategy Developmen
Just from $10/Page
Order Essay

final_project.doc

Unformatted Attachment Preview

MBA 690 Module Two Short Paper Guidelines and Rubric
In Module Two, you will submit a strategy development paper.
Prompt: This paper will be composed of two parts:
Part I: State your overall company strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation,
and responsiveness.
Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting
method and why it is better than other methods of forecasting.
Specifically, the following critical elements must be addressed:



Clearly explain your company’s strategy to support the business goal of your chosen business opportunity in technical terms such as pricing,
differentiation, and responsiveness.
Provide an initial demand forecast for your product/service for the first six months of operation.
Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.
Guidelines for Submission: This short paper should adhere to the following formatting requirements: It is submitted as a Word document, 1 to 2 pages (not
including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. All APA citations should reference the course
text and at least two additional resources.
Critical Elements
Company’s Strategy
Demand Forecast
Technical Rationale
Proficient (100%)
Clearly explains company’s strategy to
support business goal and provides
detailed technical terms
Provides initial demand forecast for
product/service for six months
Discusses the technical rationale for
forecasting method and provides
explanation of why it is better
Needs Improvement (75%)
Clearly explains company’s strategy to
support business, goal but lacks
detailed technical terms
Provides initial demand forecast for
product/service for less than six
months
Discusses the technical rationale for
forecasting method, but does not
explain why it is better
Not Evident (0%)
Does not explain company’s strategy
Value
30
Does not provide initial demand
forecast
30
Does not discuss the technical
rationale for forecasting method
30
Articulation of Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Submission has critical errors related
to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Total
10
100%
Running head: ASSESSMENT OF KEY INDUSTRY CHANGES
Assessment of Key Industry Changes
1
ASSESSMENT OF KEY INDUSTRY CHANGES
2
Assessment of Key Industry Changes
The company being assessed was Dellags, which produces quality printing and personal
computing services. The company operates in the technology industry. The profitability and the
success of the company have been determined by its ability to research and move with the
advancement in technology.
Indeed, change has a significant impact on the technology industry. Change in technology
allows for the expansion of businesses (Peters, Schneider, Griesshaber, & Hoffmann, 2012). It
revolutionizes the way the company conducts business, thus developing a competitive advantage
in the economic market place. Therefore, Dellags owners have to implement technology through
the planning process to streamline the business for future expansion. The change also reduces
business costs with the underlying enterprise software, ensuring that the company functions
effectively. Therefore, there has always been a need for computing, scanning, and printing of
business materials. Dellags has to conform to these changes and meet the change impacts in the
technology industry for their success.
However, the changes in the technology industry are directed and derailed by
opportunities and obstacles, respectively. The main obstacles for the changes include the rigid
structure of the company to accommodate the changes as they came. Apparently, a rigid
company structure will always inhibit its ability to adapt to the changes (Custers, 2012). On the
other hand, opportunities for the change was that the company was compatible with the current
business model and also it had a financial power which enabled it to manufacture the all-in-one
laptops and printers.
Enabling factors that drove the change included both internal and external drivers. The
internal factors include declining team morale and increased need for profitability. The external
ASSESSMENT OF KEY INDUSTRY CHANGES
3
enabling factors included the uncertain operating environment (Mind Tools, 2013). Meeting
these needs required conformity to the changes in the technology industry.
Conversely, the inhibiting factors for the change included fears of uncertainty in the
business environment, the existing structure which was rigid, and the existing commitment to the
partner organizations. These factors have also been stated by Mind Tools (2013) as the main
limiting factors for change. Therefore, alleviating these inhibiting factors could facilitate
conformity by Dellags to the technological changes and hence increased profitability and the
general performance of the business.
ASSESSMENT OF KEY INDUSTRY CHANGES
4
References
Custers, B., (2012). Technology in policing: Experiences, obstacles and police needs. Computer
Law & Security Review, 28(1), 62–68. https://doi.org/10.1016/j.clsr.2011.11.009
Mind Tools. (2013). Force Field Analysis – Decision-Making Skills from MindTools.com.
Retrieved May 16, 2019, from Mind Tools website:
https://www.mindtools.com/pages/article/newTED_06.htm
Peters, M., Schneider, M., Griesshaber, T., & Hoffmann, V. H., (2012). The impact of
technology-push and demand-pull policies on technical change – Does the locus of systems
matter? Research Policy, 41(8), 1296–1308. https://doi.org/10.1016/j.respol.2012.02.004
Running head: FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Final Project: All-in-One Laptop and Printer
1
FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Contents
Executive Summary …………………………………………………………………………………………………………………….. 4
Introduction ………………………………………………………………………………………………………………………………… 5
Branding and Idea Context …………………………………………………………………………………………………………… 5
Alignment of Product to Corporate Mission ………………………………………………………………………………… 6
Defining features of the all-in-one laptop and printer……………………………………………………………………. 7
Context: Effectiveness of Branding Efforts …………………………………………………………………………………. 7
Need for the Multi-function All-in-one Laptop and Printer……………………………………………………………….. 8
Target Market………………………………………………………………………………………………………………………….. 8
Behavioral and Lifestyle Demographics of the Target Consumer …………………………………………………… 8
Target Market: Others ………………………………………………………………………………………………………………. 9
Market Need for the Product……………………………………………………………………………………………………… 9
Need: Why? ……………………………………………………………………………………………………………………………. 9
SWOT Analysis ………………………………………………………………………………………………………………………… 10
Strengths ………………………………………………………………………………………………………………………………. 10
Financial Strength ………………………………………………………………………………………………………………. 10
Wide Range of Product and Services …………………………………………………………………………………….. 11
Highly Skilled Workforce ……………………………………………………………………………………………………. 11
Huge Research and Development Budgets …………………………………………………………………………….. 11
New Range of Premium Product ………………………………………………………………………………………….. 12
Weaknesses …………………………………………………………………………………………………………………………… 12
Declining Profits ………………………………………………………………………………………………………………… 12
High Dependence on the US Markets ……………………………………………………………………………………. 12
Dependence on the PC Segment …………………………………………………………………………………………… 13
Rigid Organizational Structure …………………………………………………………………………………………….. 13
Effects of Strengths and Weaknesses on Branding and Operations……………………………………………….. 13
Opportunities…………………………………………………………………………………………………………………………. 14
Consumer Trends …………………………………………………………………………………………………………………… 14
Threats …………………………………………………………………………………………………………………………………. 16
2
FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Political and Legal Regulations ……………………………………………………………………………………………. 16
Competitive Pressure ………………………………………………………………………………………………………….. 16
Increasing Material and Labor Costs …………………………………………………………………………………….. 17
Imitation and Counterfeiting of Products……………………………………………………………………………….. 17
Ethical Issues Affecting Business …………………………………………………………………………………………….. 17
Core Competencies ……………………………………………………………………………………………………………………. 18
Company’s use of Technology ………………………………………………………………………………………………… 18
Human Resource Practices ……………………………………………………………………………………………………… 18
Brand Image ………………………………………………………………………………………………………………………….. 19
Pricing ……………………………………………………………………………………………………………………………………… 19
Fixed and Variable Costs ………………………………………………………………………………………………………… 19
Competitor Pricing …………………………………………………………………………………………………………………. 21
The most Appropriate Price for the Target Market ……………………………………………………………………… 22
Pricing Strategy……………………………………………………………………………………………………………………… 22
Refinement ……………………………………………………………………………………………………………………………….. 23
Success on New Product and Branding …………………………………………………………………………………….. 27
Success Factors for New Product development ………………………………………………………………………….. 28
Feedback Loops …………………………………………………………………………………………………………………….. 30
Other Factors…………………………………………………………………………………………………………………………. 32
3
FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Project Milestone One: All-in-one Laptop and Printer
Executive Summary
Dellags is known for the production of high-quality printing and personal computing
services. The company’s ability to research and move with the advancement in technology has
been a significant factor for its profitability and market share in the highly competitive industry
(Aydalot & Keeble, 2018). The company seeks to create a first-of-its-kind device that combines
the functions of a computer and printer for ease in portability and convenience for the ultimate
consumer (Link, 2013). It is critical that the firm established a functional printer and computer
associated with ease in portability, appearing in the form of a laptop and allowing for
multifunctional capabilities such as printing, scanning, and computing (Chareonwongsak, 2002).
A strategic analysis of the company shows various capabilities and limitations in the
achievement of organizational goals. The strengths show the benefits the company could apply in
its operations to achieve corporate objectives while weaknesses indicate those factors within the
operating environment that could hinder firm performance. The paper then analyzes the effect of
the company’s strengths and weaknesses on its branding and operations. An analysis of the
company’s opportunities and threat offers excellent insights to the firm on the available
opportunities in the market as well as pitfalls in the external environment that could likely impact
the firm’s operations. The evaluation of the company’s core competencies supports the firm’s
application of the available resources for growth, development, and profitability. The dashboard
gives an analysis of the steps necessary for launching the all-in-one laptop and printer in the
market as well as the necessary activities and metrics necessary for evaluating product success.
The success of product branding as well as its launch in the market is dependent on multiple
factors such as the ability of the product to meet consumer needs, the motivation of the sales
4
FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
team, and the appropriateness of the distribution system. The feedback loop is a critical concept
in evaluating the success of the product in the market. It allows for the assessment of the product,
its acceptance and the feedback of the customers regarding the product.
Introduction
Dellags Company is a firm within the information technology industry known for the
provision of personal computing services, other access devices, printing and imaging products as
well as the related technologies, services, and solutions. The company operates through the
personal systems segment, printing, and corporate investment sectors. The company has been
known in the industry due to its capabilities and competencies in the design and manufacture of
printers and computers (Vincent, 2008). The expansion strategies and profitability of the
company are based on its ability to produce unique products that adequately meet the changing
needs of consumers in the information technology industry. Dellags invests in innovation and
creativity through an allocation of sufficient research and development budget to allow for a
thorough analysis of the market to evaluate consumer needs and the consequent development of
products that adequately meet those needs. The project covers the need for and stages for the
introduction of an all-in-one laptop and printer equipment that ensures ease in preparation and
printing of documents even on the move and in cases where access to independent printers is not
possible.
Branding and Idea Context
Dellags is a popular company in the production of personal and commercial computers as
well as software for running these devices. The company has been known for the production of
notebooks, desktops, consumer services, and detachable. The design and manufacture of both
5
FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
personal and commercial computers as well as its capability, competency and the availability of
resources in the area informs the company’s current move being the leader in the design and
manufacture of an all-in-one computer fitted with printing and scanning functionalities (Malone,
2007). Additionally, the company has been well known for the use of the latest technologies in
the design, manufacture, and distribution of its printers in the market. The company’s printing
segment has focused on the use of the latest technologies associated with the provision of
imaging solutions for commercial markets. The company has always concentrated in the design
and development of A3 products and solutions for the multifunction printer market and the
copier, printer security solutions as well as multifunctional intelligent products in the printing
category.
Alignment of Product to Corporate Mission
It is worth noting that Dellags has been a critical player in both the printing and computer
accessories services. The firm’ expertise in the two sectors of the industry is critical in informing
the design, manufacture, and distribution of the current product in the market. The new product
seeks to align with the company’s vision statement that emphasizes the firm’s commitment of
viewing the market as an opportunity for growth as well as the use of the firm’s profits in the
development and production of innovative products, solutions, and services to satisfy the
emerging consumer needs.
Change in technology as well as the globalization of businesses has allowed for an
increase in business travels and consequently created the need for computing, printing and
scanning services anywhere at any time. The new product to be established by the company
requires extensive research and innovation to ensure the company’s adherence to its mission
6
FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
statement of the provision of solutions, products, and services of the highest quality and thus
delivering more value to consumers order to earn the customer respect and loyalty.
Defining features of the all-in-one laptop and printer
The all-in-one computer and printer fits into the company’s commitment to the provision
of products, services, and solutions across the information technology fields and in meeting the
emerging needs of consumers. The changing technology has been one of the significant factors
affecting operation in the industry, and the firm has been committed to research, development,
and innovation in the identification of consumer needs as well as the design and manufacture of
products that adequately meet those needs. Dellags has earned a brand reputation in the design,
manufacture, and distribution of printers and computers. The new product takes into account the
two favorite …
Purchase answer to see full
attachment

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAYSHELP