Expert answer:Magazine/Journalistic Style Profile of A Social En

  

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PROJECT 2
profiling and presenting: writing a profile of a social entrepreneur (individual)
Overview and Goals
For Project 2, you will produce a 2–page magazine-/journalistic-style profile of a social entrepreneur.
Project 2 should engage you in:
• reviewing profile pieces and identifying how they’re written (including style, tone, approach,
etc.);
• identifying and researching a specific person involved in social entrepreneurial work; and
• writing a profile piece written in a journalistic style and laid out like a magazine article.
Getting Started
First, identify a person who is involved in social entrepreneurship. This might be an MSU alum you
admire, someone you’re connected to on LinkedIn, a prominent blogger, the founder of a
philanthropic organization, someone we’ve read about thus far for class, or someone else entirely.
If you personally know someone engaged in such projects, you might interview them
and write an interview-based profile.
If you are interested in someone you don’t know, you might read their Twitter feed,
find and read articles about them, and find and read articles by them to write a
research-based profile.
Once you’ve chosen the person you want to profile, use reporter-style questions to start digging into
their background and researching the work they do:
Note that these are just a few
sample questions; you’ll want
to come up with others as
you begin researching the
person you’ve chosen to
profile.

Who is this person and how are they engaged in social
entrepreneurship? (Where do they work? Where did they go to
school? What attracted this person to their career? Who or what
communities are they advocating for? What sorts of change are they
attempting to make in the world?)

Where does this person work? (What sort of organization/s? With
what sort of affiliations? In what communities?)

What does this person do? (What are some of the things they do as
part of their work? Who do they interact with? How do they spend
their days?)

What are some of the impacts of their work? (Has their social
entrepreneurial work resulted in change in the world, media attention,
securing funds, etc.?)
Again, if you have access to the person and can interview them, you can do an interview-based
profile. If not, however, you can write more of a research-based profile based on what you’ve
researched, read, and gathered about and by them. The questions above should be helpful
regardless of what approach you take.
Some Helpful Materials and Examples
Carefully review the “Project 2 Examples” file on D2L, in the “assignments and dropboxes” folder.
This includes some specific suggestions and some excellent examples.
Pay close attention to the week 3 sparks—each is a well-written, profile-focused, journalistic-style
piece and should serve as good examples of the moves you might make in your article.
You might consider looking for other example profile pieces and reading them carefully to see what
moves the writers are making, what content they include, and what features they offer (e.g., look
specifically at the titles and subtitles, analyze how they introduce and conclude the piece).
Writing Up Your Article
Your Project 2 product will be a magazine-style article about 2 pages long; please include
appropriate photos, graphics, quotes, and examples that help you show who this person is and what
they do. Your article should be written in a general journalistic style.
In the profile:
1.
include elements that a typical profile piece includes (e.g., snappy, descriptive title; byline);
2. introduce the person, for instance: who they are, where they went to school (or where they
go to school), what they do professionally, what they write/do/create personally, etc.;
3. describe the work they do and how it is social entrepreneurship in nature;
4. review or explain or describe some of their work (include examples and specifics!);
5. conclude by discussing the impact their work has had or that they want it to have on the
world; and
6. include a works cited section where you provide complete citations for all of the work you
summarized, quoted from, paraphrased, and otherwise used in your Project 2 work.
Microsoft Word supports columns, the inclusion of pictures and pull quotes, and many, many other
design features; you should be able to write and design your article in Word (but you may use
InDesign, Publisher, or any other software you prefer).
Turning in Your Article
Save your article as a PDF file (this will allow you to “lock” your design and formatting work).
Upload your profile article to the Project 2 dropbox on D2L by noon eastern U.S. time on Sunday,
June 9.
PROJECT 2: profiling and
representing—writing a profile of a
social cultural entrepreneur
(individual)
deliverable: magazine-style article
yes
kind
of
no



Is the introduction interesting? Does it serve to engage the reader immediately
and offer a good introduction to the person being profiled?



Does the piece explicitly and effectively situate the person being profiled as
someone involved in social entrepreneurship?



Is the piece well-focused overall? Are the transitions between paragraphs and
sections strong and clear?



Is appropriate textual information—for example, quotations, summaries—
integrated to describe and explain the work of the person being profiled?



Is appropriate visual content—for example, photographs, infographics—included
to illustrate the work of the person being profiled?



Does the piece include a conclusion that offers a summary and a sense of
closure?



Does the piece read in a journalistic style? Does it follow the general
conventions of a profile piece?



Is the piece well-designed? Does it show evidence that the author paid
attention to (to the best of his/her abilities) the design features of a magazinestyle piece?



Are any references or citations provided for source material? Does the piece
show evidence that the author researched the person being profiled?



Is the work relatively free of grammatical, typographic, or spelling errors?
COMMENTS:
POINTS: —/300
some example work
(examples and suggestions)
PROJECT 2
If you haven’t done so yet, read the Project 2
ASSIGNMENT first before you review these examples!
PROJECT 2

This document includes some example student work that should help
you understand the ways in which profile pieces can be written.

Please NOTE that the assignment that these students were writing for
was different from the assignment that you are doing for Project 2.
(These students were writing profile pieces about people working in
the nonprofit/public interest sector.)

However, even though their assignment was different, I think these
are good examples of the sorts of moves you might make in your
Project 2 work.

NOTE that these are just examples!
PROJECT 2
TITLES
PROJECT 2
smart,
catchy title
PROJECT 2
title provides a
descriptive
snapshot of the
person profiled
PROJECT 2
excellent title
and subtitle
PROJECT 2
INTRODUCTIONS
PROJECT 2
engaging,
interesting
introduction
that does a
great job
introducing the
person being
profiled
PROJECT 2
engaging,
interesting
introduction
that does a
great job
introducing the
person being
profiled
PROJECT 2
engaging,
interesting
introduction
that grabs
readers’
attention
PROJECT 2
engaging,
interesting
introduction
that opens with
a typical
warning most of
us have heard
PROJECT 2
PROFILES
PROJECT 2
body text offers
specific
description and
examples
PROJECT 2
body text is
anchored to the
particular social,
cultural, and
economic climate
the person is
working within
PROJECT 2
body text includes
compelling quotes
from the person
being profiled,
which help to
support the points
the author is
making
PROJECT 2
appropriate to this
profile, the author
has included
compelling
examples of work
the person
profiled has done
the author
integrates the
examples well, and
explains them
eloquently
PROJECT 2
CONCLUSIONS
PROJECT 2
the conclusion
offers some good
summary points,
and two great
quotes from the
person profiled
PROJECT 2
the conclusion
offers a quick
discussion of
implications, a
quote from the
person profiled,
and points readers
to where they can
find more
information
PROJECT 2
the conclusion
offers an overall
discussion of the
impact of the
person’s work, and
a quote from an
influential
supporter of the
person profiled
PROJECT 2
FORMATTING
AND LAYOUT
PROJECT 2
great title
PROJECT 2
clear, wellwritten
subheadings
PROJECT 2
clear, wellwritten
subheadings
PROJECT 2
excellent inclusion
of quotes
PROJECT 2
fantastic
formatting
of entire
piece
PROJECT 2
• If seeing other examples would help you, pay close
attention to the week 3 sparks; each of these is a
good example of a profile-focused, journalistic-instyle article.
• You might also consider looking for other example
profile pieces and reading them carefully to see what
moves the writers are making, what content they
include, and what features they offer (e.g., look
specifically at the titles and subtitles, analyze how
they introduce and conclude the piece).
PROJECT 2

You have two weeks to complete Project 2, so manage your time
carefully!

During week 3, you should:
– identify WHO you want to write about and interview them or start
doing research
– figure out what you want to include, show, and tell in your article,
and start drafting
– choose images you want to include in your article and think about
the overall layout
During week 4, you should:
– flesh out your draft
– review the grading rubric I will share with you
– leave time to edit, polish, and finalize your article

PROJECT 2

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