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Course Name: Introduction to Marketing
Assignment Week 1
Due Date May 15th
(1) Which of the following does not categorize as competitive advantage?
a. Cost Competitive Advantage
b. Operation Efficiency
c. Production/Service Differentiation
d. Niche Strategies
Your Answer:
(2) Which strategy entails the creation of new products for present markets?
a. Market penetration
b. Market development
c. Product development
d. Diversification
Your Answer:
(3) Which of the following does not belong to the Four Ps of the Marketing Mix
a. Product
b. Production
c. Promotion
d. Price
Your Answer:
(4) Discuss in your own words the differences between primary data collection and secondary
data and why companies need to sometimes conduct both. (In less than 150 words)
Your Answer:
Term: 2019 Summer
Assignment 2
Name: ___________________________ Time:
_______________ Total: _________
(1)In your own words, describe the major categories of business customers. (in less than
150 words).
Your Answer:
(2)The North American Industry Classification System (NAICS) is an industry
classification system introduced in 1997 to replace the standard industrial classification (SIC)
system. What does the fourth digit designate?
a. A major economic sector.
b. An economic subsector such as crop production or apparel manufacturing.
c. An industry group.
d. The NAICS industry.
Your Answer:
(3)There are Four Stages of Product Life Cycle. Rank the following items in the right order:
a. Decline Stage
b. Growth Stage
c. Introductory Stage
d. Maturity Stage
Your Answer:
Based on your answer above, explain how the sales trend throughout the different life cycle
stages.
Your Answer:
Term: 2019 Summer
Mid Term Exam
Name: ___________________________ Time:
_______________ Total: _________
Essay 1: Companies need pricing objectives that are specific, attainable and measurable. For
convenience, pricing objectives can be divided into three categories. Describe in your own
words what those categories are and the differences between them. (In less than 300 words)
Your Answer:
Essay 2: Why is it important for firms to practice market segmentation. (In less than 300
words)
Your Answer:
Essay 3: Why is it important for companies to create new products? What is the new product
development process?
Your Answer:

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