Expert answer:IB315 Park University Skylar Body Fragrance Export


Solved by verified expert:OverviewYou will be creating an export business plan. Work must be original to this class, otherwise a grade of zero will be given. If no paper is submitted, a course grade of zero points will be given. Papers that do not contain detailed research will be severely penalized. No Wikipedia references are allowed.You do not need to submit work in progress. However you are welcome to approach your instructor with questions.Business Plan RequirementsBusiness PlanPage recommendationsSection headerSummaryPart I: Purpose1PurposeWhy has the plan been written?Part II: Table of Contents1Table of ContentsTable of contentsPart III: Executive Summary1Executive SummaryThis is short and concise. It covers the principal points of the report, and is prepared after the plan has been written.Part IV: Research≥7 pagesIntroductionIntroduction – what product and foreign country did you select and whySituational AnalysisDescribe the product to be exportedPresent a brief history of the country as it relates to its origins and trade historyCultural OverviewThe norms, practices, social structure, etc. that may aid (or hinder) the reception of your productConsumer attitudes toward productEducational levels; ability to comprehend instructions, ability to use productLanguages; labels, instructionsPolitical EnvironmentAn overview of the governance structure of the country along with any legal-political forcesCertain required or prohibited features Label and packing requirementsExport Marketing PlanLong and short-term goals, characteristics of an ideal target market for your product given the country selected, market screeningEconomic DecelopmentHow developed the country is, and how this will influence the success of your productPurchasing powerWagesInfrastructureSummarySummaryPart V: References1 to 2ReferencesReferencesNote: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook.Formatting RequirementsYour paper must be in APA format to include:The use of headings and subheadingsTimes New Roman 12-point font1 inch marginsParagraphs with a minimum of at least 5 sentencesThe first line of each paragraph should be indented 1/2 inchAnything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.At least one to two reference (or works cited) pages.References must be no older than 5 years.Your paper should be well-organized with excellent flow and excellently formatted. Check that your headings and sub-headings are correct.Spell-check and proofread before submission.

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