Expert answer:Comparing Personal vs Market Value & Effect of Exp


Solved by verified expert:Q1: Comparing Personal vs. Market ValueThink of something that you own and are especially pleased to own, like your most comfortablerecliner or sofa, your most stylish piece of clothing, or the bicycle that has accompanied you onso many adventures and pleasure rides. How much would you hope to get for this item if youwere to sell it? Next, find something comparable (and comparably old or worn) being advertisedonline (for example, on eBay or Craigslist). How does the price of this item compare to yourasking price? Do you think that the price is fair? That is, would you buy the item for that price? Isthe seller an individual or a business? Granted that this isn’t nearly as rigorous as the kind ofexperiments that Ariely describes, what would you conclude about “the price of ownership,”based on what you have found, and how do your findings compare to Ariely’s?Q2: Balancing the Effect of Expectations How do you feel about the overall role of suggestion, expectation, and the placebo effect in ourlives? On one hand, Ariely points to some of the ways in which these can color our judgment andcause us to make bad decisions. On the other hand, he also points to some of the ways in whichthey can color our judgment for the better, making food taste better, making music sound better,and even making us feel better physically. To what extent, then, is irrationality harmful, and towhat extent beneficial? Is it a worthy goal to want to eradicate all irrationality, even in itsoccasional benefits? Is a firm grasp of reality and rationality more important than the perceivedquality of our food, music, and health? Or do we need a bit of irrationality in our lives, becausecertain parts of life would be less enjoyable without it? Finally, can we sharpen our rationality insome areas (where rationality is beneficial) while being irrational in others (where irrationality isbeneficial), or are we bound to go more or less all the way in either direction?Q3: Poll AnalysisInvestigate the validity of a poll for yourself, using what Wheelan has taught us about theseinstruments’ potential biases. Start by finding a recently published poll online. (If you don’tfrequent news websites or have a particular issue in mind, an easy way to find a recent poll is togo to a website like, or you can Google something like “new york times poll,”“washington post poll,” “cnn poll,” etc.) State what poll you’re investigating, who carried it outand when, and where it can be found online (with a specific URL). Next, find and read thedescription of the poll’s methodology, and summarize the sampling methods used to collect thedata. Then skim the poll’s questions and evaluate how well some of the more interestingquestions avoid bias through their wording. Give three examples, either of bad choices ofwording, or of good choices where different wording might have produced biased answers.Finally, evaluate the overall validity of the poll. Does the sampling method seem like it provides asample representative of the respective population? Are the questions asked in such a way as topromote honest and accurate answers?Q4: Statistics, the Breakfast of ChampionsImagine that you’ve just collected a bunch of data on college students, particularly their eatinghabits and their performance in school. Because of all that you’ve learned from Wheelan, yoursampling and measurement methods are flawless, so now you’re ready to do some hypothesistesting. You’re convinced that college students who eat Wheaties breakfast cereal (the “breakfastof champions”) get better grades than those who do not eat Wheaties. Beyond that, you believethat the more Wheaties a given student eats, the better his or her grades will be. Describe andexplain the process of carrying out your test of this hypothesis, step by step, beginning with a nullhypothesis and finally stating your findings. (Make up the needed unknown statistics if it makes iteasier to describe and explain the process.)Answer each question at least 500 words please.Rubric are also provided.


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naked statistics
Stripping the Dread from the Data
For Katrina
Title Page
Introduction: Why I hated calculus but love statistics
1 What’s the Point?
2 Descriptive Statistics: Who was the best baseball player of all time?
Appendix to Chapter 2
3 Deceptive Description: “He’s got a great personality!” and other true but grossly
misleading statements
4 Correlation: How does Netflix know what movies I like?
Appendix to Chapter 4
5 Basic Probability: Don’t buy the extended warranty on your $99 printer
5½ The Monty Hall Problem
6 Problems with Probability: How overconfident math geeks nearly destroyed the
global financial system
7 The Importance of Data: “Garbage in, garbage out”
8 The Central Limit Theorem: The Lebron James of statistics
9 Inference: Why my statistics professor thought I might have cheated
Appendix to Chapter 9
10 Polling: How we know that 64 percent of Americans support the death penalty
(with a sampling error ± 3 percent)
Appendix to Chapter 10
11 Regression Analysis: The miracle elixir
Appendix to Chapter 11
12 Common Regression Mistakes: The mandatory warning label
13 Program Evaluation: Will going to Harvard change your life?
Conclusion: Five questions that statistics can help answer
Appendix: Statistical software
Also by Charles Wheelan
Why I hated calculus but love statistics
I have always had an uncomfortable relationship with math. I don’t like numbers for the sake of
numbers. I am not impressed by fancy formulas that have no real-world application. I particularly
disliked high school calculus for the simple reason that no one ever bothered to tell me why I needed
to learn it. What is the area beneath a parabola? Who cares?
In fact, one of the great moments of my life occurred during my senior year of high school, at the
end of the first semester of Advanced Placement Calculus. I was working away on the final exam,
admittedly less prepared for the exam than I ought to have been. (I had been accepted to my firstchoice college a few weeks earlier, which had drained away what little motivation I had for the
course.) As I stared at the final exam questions, they looked completely unfamiliar. I don’t mean that I
was having trouble answering the questions. I mean that I didn’t even recognize what was being
asked. I was no stranger to being unprepared for exams, but, to paraphrase Donald Rumsfeld, I
usually knew what I didn’t know. This exam looked even more Greek than usual. I flipped through the
pages of the exam for a while and then more or less surrendered. I walked to the front of the
classroom, where my calculus teacher, whom we’ll call Carol Smith, was proctoring the exam. “Mrs.
Smith,” I said, “I don’t recognize a lot of the stuff on the test.”
Suffice it to say that Mrs. Smith did not like me a whole lot more than I liked her. Yes, I can now
admit that I sometimes used my limited powers as student association president to schedule all-school
assemblies just so that Mrs. Smith’s calculus class would be canceled. Yes, my friends and I did have
flowers delivered to Mrs. Smith during class from “a secret admirer” just so that we could chortle
away in the back of the room as she looked around in embarrassment. And yes, I did stop doing any
homework at all once I got in to college.
So when I walked up to Mrs. Smith in the middle of the exam and said that the material did not
look familiar, she was, well, unsympathetic. “Charles,” she said loudly, ostensibly to me but facing
the rows of desks to make certain that the whole class could hear, “if you had studied, the material
would look a lot more familiar.” This was a compelling point.
So I slunk back to my desk. After a few minutes, Brian Arbetter, a far better calculus student than I,
walked to the front of the room and whispered a few things to Mrs. Smith. She whispered back and
then a truly extraordinary thing happened. “Class, I need your attention,” Mrs. Smith announced. “It
appears that I have given you the second semester exam by mistake.” We were far enough into the test
period that the whole exam had to be aborted and rescheduled.
I cannot fully describe my euphoria. I would go on in life to marry a wonderful woman. We have
three healthy children. I’ve published books and visited places like the Taj Mahal and Angkor Wat.
Still, the day that my calculus teacher got her comeuppance is a top five life moment. (The fact that I
nearly failed the makeup final exam did not significantly diminish this wonderful life experience.)
The calculus exam incident tells you much of what you need to know about my relationship with
mathematics—but not everything. Curiously, I loved physics in high school, even though physics
relies very heavily on the very same calculus that I refused to do in Mrs. Smith’s class. Why?
Because physics has a clear purpose. I distinctly remember my high school physics teacher showing
us during the World Series how we could use the basic formula for acceleration to estimate how far a
home run had been hit. That’s cool—and the same formula has many more socially significant
Once I arrived in college, I thoroughly enjoyed probability, again because it offered insight into
interesting real-life situations. In hindsight, I now recognize that it wasn’t the math that bothered me in
calculus class; it was that no one ever saw fit to explain the point of it. If you’re not fascinated by the
elegance of formulas alone—which I am most emphatically not—then it is just a lot of tedious and
mechanistic formulas, at least the way it was taught to me.
That brings me to statistics (which, for the purposes of this book, includes probability). I love
statistics. Statistics can be used to explain everything from DNA testing to the idiocy of playing the
lottery. Statistics can help us identify the factors associated with diseases like cancer and heart
disease; it can help us spot cheating on standardized tests. Statistics can even help you win on game
shows. There was a famous program during my childhood called Let’s Make a Deal , with its equally
famous host, Monty Hall. At the end of each day’s show, a successful player would stand with Monty
facing three big doors: Door no. 1, Door no. 2, and Door no. 3. Monty Hall explained to the player
that there was a highly desirable prize behind one of the doors—something like a new car—and a
goat behind the other two. The idea was straightforward: the player chose one of the doors and would
get the contents behind that door.
As each player stood facing the doors with Monty Hall, he or she had a 1 in 3 chance of choosing
the door that would be opened to reveal the valuable prize. But Let’s Make a Deal had a twist, which
has delighted statisticians ever since (and perplexed everyone else). After the player chose a door,
Monty Hall would open one of the two remaining doors, always revealing a goat. For the sake of
example, assume that the player has chosen Door no. 1. Monty would then open Door no. 3; the live
goat would be standing there on stage. Two doors would still be closed, nos. 1 and 2. If the valuable
prize was behind no. 1, the contestant would win; if it was behind no. 2, he would lose. But then
things got more interesting: Monty would turn to the player and ask whether he would like to change
his mind and switch doors (from no. 1 to no. 2 in this case). Remember, both doors were still closed,
and the only new information the contestant had received was that a goat showed up behind one of the
doors that he didn’t pick.
Should he switch?
The answer is yes. Why? That’s in Chapter 5½.
The paradox of statistics is that they are everywhere—from batting averages to presidential polls—
but the discipline itself has a reputation for being uninteresting and inaccessible. Many statistics
books and classes are overly laden with math and jargon. Believe me, the technical details are crucial
(and interesting)—but it’s just Greek if you don’t understand the intuition. And you may not even care
about the intuition if you’re not convinced that there is any reason to learn it. Every chapter in this
book promises to answer the basic question that I asked (to no effect) of my high school calculus
teacher: What is the point of this?
This book is about the intuition. It is short on math, equations, and graphs; when they are used, I
promise that they will have a clear and enlightening purpose. Meanwhile, the book is long on
examples to convince you that there are great reasons to learn this stuff. Statistics can be really
interesting, and most of it isn’t that difficult.
The idea for this book was born not terribly long after my unfortunate experience in Mrs. Smith’s
AP Calculus class. I went to graduate school to study economics and public policy. Before the
program even started, I was assigned (not surprisingly) to “math camp” along with the bulk of my
classmates to prepare us for the quantitative rigors that were to follow. For three weeks, we learned
math all day in a windowless, basement classroom (really).
On one of those days, I had something very close to a career epiphany. Our instructor was trying to
teach us the circumstances under which the sum of an infinite series converges to a finite number. Stay
with me here for a minute because this concept will become clear. (Right now you’re probably
feeling the way I did in that windowless classroom.) An infinite series is a pattern of numbers that
goes on forever, such as 1 + ½ + ¼ + ⅛ . . . The three dots means that the pattern continues to
This is the part we were having trouble wrapping our heads around. Our instructor was trying to
convince us, using some proof I’ve long since forgotten, that a series of numbers can go on forever
and yet still add up (roughly) to a finite number. One of my classmates, Will Warshauer, would have
none of it, despite the impressive mathematical proof. (To be honest, I was a bit skeptical myself.)
How can something that is infinite add up to something that is finite?
Then I got an inspiration, or more accurately, the intuition of what the instructor was trying to
explain. I turned to Will and talked him through what I had just worked out in my head. Imagine that
you have positioned yourself exactly 2 feet from a wall.
Now move half the distance to that wall (1 foot), so that you are left standing 1 foot away.
From 1 foot away, move half the distance to the wall once again (6 inches, or ½ a foot). And from
6 inches away, do it again (move 3 inches, or ¼ of a foot). Then do it again (move 1½ inches, or ⅛
of a foot). And so on.
You will gradually get pretty darn close to the wall. (For example, when you are 1/1024th of an
inch from the wall, you will move half the distance, or another 1/2048th of an inch.) But you will
never hit the wall, because by definition each move takes you only half the remaining distance. In
other words, you will get infinitely close to the wall but never hit it. If we measure your moves in
feet, the series can be described as 1 + ½ + ¼ + ⅛ . . .
Therein lies the insight: Even though you will continue moving forever—with each move taking
you half the remaining distance to the wall—the total distance you travel can never be more than 2
feet, which is your starting distance from the wall. For mathematical purposes, the total distance you
travel can be approximated as 2 feet, which turns out to be very handy for computation purposes. A
mathematician would say that the sum of this infinite series 1 ft + ½ ft + ¼ ft + ⅛ ft . . . converges to
2 feet, which is what our instructor was trying to teach us that day.
The point is that I convinced Will. I convinced myself. I can’t remember the math proving that the
sum of an infinite series can converge to a finite number, but I can always look that up online. And
when I do, it will probably make sense. In my experience, the intuition makes the math and other
technical details more understandable—but not necessarily the other way around.
The point of this book is to make the most important statistical concepts more intuitive and more
accessible, not just for those of us forced to study them in windowless classrooms but for anyone
interested in the extraordinary power of numbers and data.
Now, having just made the case that the core tools of statistics are less intuitive and accessible than
they ought to be, I’m going to make a seemingly contradictory point: Statistics can be overly
accessible in the sense that anyone with data and a computer can do sophisticated statistical
procedures with a few keystrokes. The problem is that if the data are poor, or if the statistical
techniques are used improperly, the conclusions can be wildly misleading and even potentially
dangerous. Consider the following hypothetical Internet news flash: People Who Take Short Breaks
at Work Are Far More Likely to Die of Cancer. Imagine that headline popping up while you are
surfing the Web. According to a seemingly impressive study of 36,000 office workers (a huge data
set!), those workers who reported leaving their offices to take regular ten-minute breaks during the
workday were 41 percent more likely to develop cancer over the next five years than workers who
don’t leave their offices during the workday. Clearly we need to act on this kind of finding—perhaps
some kind of national awareness campaign to prevent short breaks on the job.
Or maybe we just need to think more clearly about what many workers are doing during that tenminute break. My professional experience suggests that many of those workers who report leaving
their offices for short breaks are huddled outside the entrance of the building smoking cigarettes
(creating a haze of smoke through which the rest of us have to walk in order to get in or out). I would
further infer that it’s probably the cigarettes, and not the short breaks from work, that are causing the
cancer. I’ve made up this example just so that it would be particularly absurd, but I can assure you
that many real-life statistical abominations are nearly this absurd once they are deconstructed.
Statistics is like a high-caliber weapon: helpful when used correctly and potentially disastrous in
the wrong hands. This book will not make you a statistical expert; it will teach you enough care and
respect for the field that you don’t do the statistical equivalent of blowing someone’s head off.
This is not a textbook, which is liberating in terms of the topics that have to be covered and the
ways in which they can be explained. The book has been designed to introduce the statistical
concepts with the most relevance to everyday life. How do scientists conclude that something causes
cancer? How does polling work (and what can go wrong)? Who “lies with statistics,” and how do
they do it? How does your credit card company use data on what you are buying to predict if you are
likely to miss a payment? (Seriously, they can do that.)
If you want to understand the numbers behind the news and to appreciate the extraordinary (and
growing) power of data, this is the stuff you need to know. In the end, I hope to persuade you of the
observation first made by Swedish mathematician and writer Andrejs Dunkels: It’s easy to lie with
statistics, but it’s hard to tell the truth without them.
But I have even bolder aspirations than that. I think you might actually enjoy statistics. The
underlying ideas are fabulously interesting and relevant. The key is to separate the important ideas
from the arcane technical details that can get in the way. That is Naked Statistics.
What’s the Point?
I’ve noticed a curious phenomenon. Students will complain that statistics is confusing and irrelevant.
Then the same students will leave the classroom and happily talk over lunch about batting averages
(during the summer) or the windchill factor (during the winter) or grade point averages (always).
They will recognize that the National Football League’s “passer rating”—a statistic that condenses a
quarterback’s performance into a single number—is a somewhat flawed and arbitrary measure of a
quarterback’s game day performance. The same data (completion rate, average yards per pass
attempt, percentage of touchdown passes per pass attempt, and interception rate) could be combined
in a different way, such as giving greater or lesser weight to any of those inputs, to generate a
different but equally credible measure of performance. Yet anyone who has watched football
recognizes that it’s handy to have a single number that can be used to encapsulate a quarterback’s
Is the quarterback rating perfect? No. Statistics rarely offers a single “right” way of doing anything.
Does it provide meaningful information in an easily accessible way? Absolutely. It’s a nice tool for
making a quick comparison between the performances of two quarterbacks on a given day. I am a
Chicago Bears fan. During the 2011 playoffs, the Bears played the Packers; the Packers won. There
are a lot of ways I could describe that game, including pages and pages of analysis and raw data. But
here is a more succinct analysis. Chicago Bears quarterback Jay Cutler had a passer rating of 31.8. In
contrast, Green Bay quarterback Aaron Rodgers had a passer rating of 55.4. Similarly, we can
compare Jay Cutler’s performance to that in a game earlier in the season against Green Bay, when he
had a passer rating of 85.6. That tells you a lot of what you need to know in order to understand why
the Bears beat the Packers earlier in the season but lost to them in the playoffs.
That is a very helpful synopsis of what happened on the field. Does it simplify things? Yes, that is
both the strength and the weakness of any descriptive statistic. One number tells you that Jay Cutler
was outgunned by Aaron Rodgers in the Bears’ playoff loss. On the other hand, that number won’t tell
you whether a quarterback had a bad break, such as throwing a perfect pass that was bobbled by the
receiver and then intercepted, or whether he “stepped up” on certain key plays (since every
completion is weighted the same, whether it is a crucial third down or a meaningless play at the end
of the game), or whether the defense was terrible. And so on.
The curious thing is that the same people who are perfectly comfortable discussing statistics in the
context of sports or the weather or grades will seize up with anxiety when a researcher starts to
explain something like the Gini index, which is a standard tool in economics for measuring income
inequality. I’ll explain what the Gini index is in a moment, but for now the most important thing to
recognize is that the Gini index is just like the passer rating. It’s a handy tool for collapsing
complex information into a single number. As such, it has the strengths of most descriptive statistics,
namely that it provides an easy way to compare the income distribution in two countries, or in a
single country at different points in time.
The Gini index measures how evenly wealth (or income) is shared within a country on a scale from
zero to one. The statistic can be calculated for wealth or for annual income, and it can be calculated
at the individual level or at the household level. (All of these statistics will be highly correlated but
not identical.) The Gini index, like the passer rating, has no intrinsic meaning; it’s a tool for
comparison. A country in which every household had identical wealth would have a Gini index of
zero. By contrast, a country in which a single household held the country’s entire wealth would have a
Gini index of one. As you can probably surmise, the closer a country is to one, the more unequal its
distribution of wealth. The United States has a Gini index o …
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