Solved by verified expert:Implementation Plan: Part 2In Unit IV, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit VI, we will continue your work with this company and develop a SWOT analysis.Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.Please use the template below to complete the SWOT analysis and explanation. Save the template using your last name and student ID. For example, John Smith whose student ID is 12345 would save his assignment as Smith12345. The information you need to complete this analysis can be found in the case studies located in your textbook on pages 370-625. Outside research is not a requirement.Click here to access the Unit VI Project Template.Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed.
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Name: ____________________________________
Company Name: _____________________________
SWOT Analysis
Strengths
Internal
Your name
Opportunities
External
1
Weaknesses
Internal
Your name
Threats
External
2
How the above information will be used:
Your name
3
Running head: CASE STUDY – FORD MOTOR COMPANY
Case Study – Ford Motor Company
Shaquality Singletary
May 21, 2019
1
CASE STUDY – FORD MOTOR COMPANY
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Case Study – Ford Motor Company
Introduction
Ford Motor Company is a recognized global automotive organization that was
incorporated in 1919. The company provides products and services, which includes designing,
manufacturing, marketing, and servicing their Ford products. Some of their products include
Ford Cars, Trucks, SUVs, and luxury vehicles. Also, the company is guided by the mission
statement of one team, one plan, and one goal of ensuring exciting, viable products to the
consumers as well as enhancing profitable growth. The company’s vision is based on the strategy
of working together as a lean and global organization for automotive leadership. Therefore, Ford
Motor organization has implemented its strategic approaches towards achieving the
organizational goals and objectives.
Company Description
The history of Ford Motor Company dates back in the early 1900s when the organization
was introduced into the market. The company was introduced by an Engineer Henry Ford. The
company has developed over the years and is among the organizations that produce a large
number of automotive vehicles worldwide. Ford Motors produced automotive such as Ford
Model TT which was a truck produced in 1917 (Ford Motors Company, n.d). Ford Model A was
introduced in the 1920s, medium-priced mercury brand in 1938, military jeeps in 1941,
Thunderbird in 1954, Edsel in 1957, Mustang in 1964, Ford GT40 Mk in 1966, Ford Fiesta in
1976, among other brands. The organization also specializes in servicing, manufacturing,
marketing, and designing services.
Company’s Strategy
CASE STUDY – FORD MOTOR COMPANY
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Ford Motors organization has succeeded in automotive manufacturing over a century
based on their business strategy. The company focuses on differentiation strategy where the
products have a superior value compared to similar products in the market. Ford Motors is a
recognized brand in the world due to its effective and efficient products that offer value to the
consumers. For example, Ford Trucks are more superior when compared to other trucks from
competitors. Therefore, Ford Motors lays its focus towards a specific target segment and ignores
the rest of competitors. The differentiation strategy has enhanced the success of Ford Motor’s
business over the ages. Also, the success of Ford Motors has been influenced by the management
of the company (David F. & David R., 2016). The corporate governance of the organization
represents the interests of the shareholders in helping the organization achieve organizational
goals and objectives. Ford Motors maintains a tradition in the organizational structure, which is
designed through Corporate Hierarchy, Regional geographic divisions, and Global Functional
Groups. The company is governed by the Chief Executive Officer whose subordinates include
the Chief Financial Officer, Chief Operating Officer, Chief Technical Officer, Executive Vice
Presidents, and the Group Vice Presidents. The other regional organizations are managed under
corporate managers. For example, William Clay Ford Jr. is the Executive Chairman of the
company, while Jim Hackett is the President and CEO of Ford Motor Company.
Organizational Goals and Objectives
Ford Motor Company has established strategies that are aimed at improving the
operations to help achieve the goals and objectives. The company has also established short-term
goals which are aimed at promoting the performance of the organization. For instance, the
company aims at enhancing the global mobility, which will help the Ford users in
communicating and sharing of ideas through the Ford Smart Mobility Innovation (David F. &
CASE STUDY – FORD MOTOR COMPANY
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David R., 2016). Also, the company aims at improving the fuel economy through electrification
strategy, improve organizational productivity, enhance product performance, and improve
vehicle safety through driver assist research. The company also aims to enhance the educational
program to promote driving practices. The long-term goals include the sustainability strategy
where the organization will reduce the global facility carbon emission by 30% and reduce the
energy use by 25% in 2025. Sustainability goals also include the idea of reducing water wastage
and reduce landfills by 40% (Ford Motors Company, n.d). Therefore, Ford Motor Company will
achieve the organizational strategy, mission, and success if the management will incorporate
aggressive reduction of costs and reallocating capital to product development. Also, the creation
of a strong brand will enhance performance and achieve the goals and objectives. Technology
advancement, new designs, and implementation of electrified components will enhance the goals
of the company and differentiation strategy.
CASE STUDY – FORD MOTOR COMPANY
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References
David, F. R., & David, F. R. (2016). Strategic management: A competitive advantage approach,
concepts and cases. Pearson.
Ford Motor Company. (n.d.). Retrieved from https://corporate.ford.com/company.html

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