Need help with my writing homework on Cosmetics Giants Segment the Global Cosmetics Market. Write a 1500 word paper answering; Understanding consumer culture is important in identifying a good market in any country. every woman has her preference in terms of quality, aspiration, cost, and the results of cosmetic and beauty care. The countries whose economy is doing well will have women affording to buy expensive products, which they deem to translate to quality products. However, in a country like India, women will prefer to buy cheap products and so the investor must take low priced products to that market. The preference also changes with changing trends wherein countries like India, women start working and thereby start affording premium-priced products. In addition, it is also influenced by the introduction of better means of communication, for example, CNN, MTV, and fashion magazines. In these examples, there is increased advertisement may change the trend of product preference in some countries.Social class also affects women’s preferences. those with high incomes tend to purchase products of higher value than those with lower incomes. Wealth brings choices and freedom to consume products that one can afford. In economically stable countries, women’s preference for cosmetic and beauty care diverse. Brazilian women devote more on beauty products as compared to their counterparts elsewhere (Keegan & Green, 2014, p.231)Aesthetic culture is also a determinant of women’s preference for cosmetics and beauty products. Those women who believe that cosmetic products will enhance their beauty tend to spend more on the products than those women who want to remain natural. The procedures involved while using the products also affect the preferences of women. they are likely to purchase the products that suit their beauty schedule. The number of times they apply makeups, or they cleanse their faces may influence how a specific product is used. According to Keegan & Green, 2014, researchers have found that typical Japanese women will cleanse her face twice a day. hence, they prefer the cleansers that allow that schedule.
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