I need help creating a thesis and an outline on Internationalization of Procter & Gamble (P&G). Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The popularity and acceptance of P&G were well-certified by ACNielsen, which surveyed and found that 99% of U.S. households use one or the other P&G product. P&G completed the acquisition of The Gillette Company for approximately $53.43 billion on October 1, 2005. Gillette is a leading consumer products company that had $10.48 billion of sales in its most recent pre-acquisition year ended December 31, 2004 (Annual Report 2006).Globalization has brought about intense competition for global markets amongst the major multinational companies. These companies have been looking outwards to reorient their organizational structures and strategies to capture the global markets by positioning their products strategically. A recent study of the US and European companies revealed that 75 percent were taking up the above strategic reorganization to stay competitive, and this was considered the single most important external issue on their agenda. Past experiences have shown that poor planning further embattled by a rudimentary understanding of the cultural aspects of the global marketplaces had ruined the huge marketing campaigns of even the multinational companies. .Coke CEO stated, “Coke has had to come to terms with a conflicting reality. In many parts of the world, consumers have become pickier, more penny-wise, or a little more nationalistic, and they are spending more of their money on local drinks whose flavors are not part of the Coca-Cola line up (Rance, 2000). In the 21st century, international marketeers should seek a solution to the choice problem between standardization and adaptation (Ghemawat, 2003). A vital challenge for the international marketing strategy of a firm is the need to understand the different milieus the company needs to operate in. That is comprehending different cultural, economic, and political environments is necessary for the success of a company. Culture is one of the most challenging and devious elements of the international marketplace.
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