Your assignment is to prepare and submit a paper on how to attract more chinese tourists to western australia. The tourism industry in Western Australia is one of the most important sectors of its economy and this is mainly because of the fact that it has a great many places which tourists can visit and enjoy. Western Australia has in recent years become a very attractive tourist destination in Australia and this sector has continued to grow as more tourists keep coming every year. While this may be the case, the need to ensure that this state remains a serious destination for tourists has made it imperative for its government and private sector to work towards developing ways to attract tourists from newer markets. The fastest-growing tourist market in the world today is China and its growth has inspired the stakeholders in the tourism industry of Western Australia to work towards attracting people from this country to visit (Scott 2013, p.126). .In recent years, Western Australia has become a popular tourist destination for a number of Chinese and this has mainly been because of the excellent services which the tourism sector in this state provides for them. This has created the need to ensure that more tourists from China keep coming to the state and the government as well as the private sector has worked towards the development of initiatives to achieve their objectives. Chinese tourists have become attractive for the Western Australian tourism industry because, with the fast economic growth of China, the Chinese middle class has also grown, and the members of this class often have the desire to go out and see the world outside of their country (Kusluvan 2003, p.515). The spending power that they have can only be described as incredible because for most Chinese tourists, money is never the problem. In addition, the Chinese middle class, consisting of several hundred million, is one of the largest in the world, and this is a massive untapped tourist market that Western Australia seeks to exploit. This would be a great boost to the economy of the state considering the fact that tourism is one of the mainstays of its economy and that without it, there would be massive losses in income within the state.
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