Gavina places products in several of the marketing channel categories. Two examples of this are placement in McDonald’s in a(n) ________ utility category and placement in Costco in the ________ utility category.
A) place; form
B) form; information
C) information; place
D) form; place
E) place; information
Gavina’s placement in supermarkets such as Safeway, Publix, and Kroger’s is an example of one of its ________.
A) peer-to-peer marketing channels
B) direct-to-consumer sales efforts
C) channels of distribution
D) channels of trade
Which key factor led to Gavina’s decision to differentiate products by high quality and expand to global markets?
A) Commodity pricing and economic factors
B) Lack of national distributor options
C) Lack of global competition
D) High home-country labor costs
E) Government regulations on coffee production nationally
Gavina creates the private label, Jose’s, for Costco. The products are then offered at a
fraction of the price that supermarkets consumers typically pay. Costco represents a ware-house club that could be described as which of the following types of retail operations?
A) Shopping mall
B) Department store
C) Discount retailer
D) Specialty retailer
E) Convenience store
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