First Year Writing II:
Important! Most units, I will require you to post your own responses before you can see your classmates’ responses. The reason for this is that I am interested in your thoughts on the subject! Remember, most of the topics in discussion have to do with your analysis and interpretation, not an objective right/wrong answer. I will grade your unit discussion responses as a whole, not only for accuracy but also for creativity and insight. See the Grading and Assessment content item under Course Information for more details.
This unit, you will once again enter a conversation. Your job in this unit’s discussion threads is to put Naomi Klein’s essay “No Logo” in conversation with Sally Satel and John O. Lilienfeld’s “The Buyologist Is In: The Rise of Neuromarketing.” Our discussions early this unit should help you gather your thoughts for your essay due on Sunday. In this thread, we will analyze the two writer’s arguments; in the second discussion this unit, we will extend our conversation by conducting web research into branding and neuromarketing.
In this discussion thread, let’s read rhetorically to understand the central claims, supporting arguments, and persuasive strategies of the author’s. Anticipating this unit’s essay assignment, let’s also attempt to synthesize Klein with Satel and Lilienfeld to identify themes, issues, and arguments you might want to pick up on in your essay.
Both Klein and Satel and Lilienfeld analyze how corporations use branding and marketing to expand their reach. To what extent are the writers critical of branding and marketing? Do the writers differ in their beliefs about the utility of branding and marketing? To what extent are the writers skeptical of branding or marketing as an enterprise?
100-150 word answer
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