EXAM III; MKTG 3650 Fall, 2017- Dr. Struton VERSION B Please complete all questions. Please read all questions and answers carefully, and generally you should stick with your first choice. If you have questions about any questions, come down to ask me. You can write your name on your test, if you want. But you must turn in your test Write both your name and test version type (A or B) on the Scantron When exam scores are posted, they will be posted inclusive already including any curve points were added Communication is the process of conveying a message to others and requires many elements. Those elements are a source, a(n) decoding processes. 1) a channel of communication, a receiver, and encoding and a. sender b. message c. trademark d. slogan e. offer 21 Marketing firms enjoy the right to use incentive schemes. Sometimes these incentives include direct payments to retailers (like grocery stores) in exchange for preferred shelf stage or other special sales or marketing attention. a. True b. False 3) Price elasticity describes: b. c. d. e. The fact that when supply goes up, prices go up, too How downward changes in prices are often viewed negatively by consumers How changes in price elicit or effect changes in demand How changes in competition can affect the pricing strategies of firms The law of supply and demand. a) Whenever possible, most firms should attempt to compete primarily on the basis of price. This statement is: a. True b. False 5) An advertisement for Campbells soup reads, We havent changed that great taste your familys always loved. This advertisement best exemplifiesadvertising. a. advocacy b. comparative c. persuasive d. informative e. reminder
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