Develop a media plan for “Target Corporation” that examines.
Identification of the Target Audience: Who are the potential buyers or consumers of your products / service? Who are the influencers? Use the segmentation variables we reviewed in class as a guide.
Design the Communications Message: Buyers pass through three consumer response stages cognitive, effective, and behavioral. What you say may be influenced by where the consumer is at any one time in these three stages. What is the communications message that you will use to promote your product?
The Media Communications Mix : Your media plan will look at four of the major modes of communication (you may use others reviewed in class such as personal selling if it is a better fit to substitute for up to two of these modes):
Advertising: Are your advertising objectives to inform, persuade, reinforce, or remind? What advertising media mix is being used? Are you including media that your target market will see?
Sales promotion: What consumer promotions are being offered? Examples are samples, coupons, warranties, cross – promotions, point of purchase displays? Describe how you would present the offer?
Public relations and publicity: What types of public relations would you use? Would you offer a news release to newspapers or other media about your product / service? If yes what would be the subject. You may offer other types of public relations activities such as those listed in the text.
Direct Marketing: Will you offer direct marketing efforts? For example, direct mail, telephone calls, emails, mail order catalogs, or kiosk marketing? Would you use direct marketing through the website or internet?
i want 6-8 Pages in the subject of marketing manangement for above final paper.
Company Name is TARGET CORPORATION.
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