A company has budgeted up to $8000 per week for local advertisement. The money is to be allocated among four promotional media: TV spots, newspaper ads, and two types of radio advertisements. The comp

  

4. A company has budgeted up to $3000 per wee for local advernsement. The money 1s to be allocated among four promotional media: TV spots, newspaper ads, and two types of radio advertisements. The company goal is to reach the largest possible high-potential audience through the various media. The following table presents the number of potential customers reached by making use of advertisement in each of the four media. It also provides the cost per advertisement placed and the maximum number of ads than can be purchased per week. The company arrangements require that at least five radio spots be placed each week. To ensure a board-scoped promotional campaign, management also insists that no more than $1800 be spent on radio advertising every week. IE 3311 Deterministic Operations Research Fall 2017 Medium t per Maximum Reached per ad ads per ad TV spot 1 minute) 5000 800 12 Daily newspaper 8500 925 Radio spot (3U second, prime time) Radio spot (1 minute, afternoon) 2400 290 25 2800 380 20 5. The International City Trust (ICT) invests in short-term trade credits, corporate bonds, gold stocks, and construction loans. To encourage a diversified portfolio, the board of directors has placed limits on the amount that can be committed to any one type of investment. The ICT has $5 million available for immediate investment and wishes to do two things: (1) maximize the interest eamed on the investments made over the next six months, and (2) satisfy the diversification requirements as set by the board of directors. The specifics of the investment possibilities are: Investment Interest Maximum earned investment | ($ Million) % Trade credit Corporate bonds Gold stocks Construction loan 2.5 19 5 1.8

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A company has budgeted up to $8000 per week for local advertisement. The money is to be allocated among four promotional media: TV spots, newspaper ads, and two types of radio advertisements. The comp
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