5. Which of the following actions are NOT likely to increase customer trust? a. b. c. d. Use an opt-in policy Never use targeted Web ads. Emphasize the importance of privacy protection. Create a culture based on customer trust. 6. The primary goal of marketing in the context of interaction is: a. b. c. d. generating feedback from the customer generating personalized, compelling messages about the company generating the sale of a product generating positive customer referrals 7. One tool that helps leverage community knowledge is: a. customer portfolios b. market segmentation c. collaborative filtering d. expanded needs set 8. Which of the following questions is NOT a Golden Question? a. b. c. d. Do you enjoy entertaining and having large parties at your home? Do you eat out at restaurants more than once a week? Do you believe its important for your family to have one home-cooked meal every day? When planning meals, do you prioritize eating healthfully or enjoying the meal?
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