19. PP: The KIVA Systems robots were deployed in retailers A. Lift up packages that jammed up on the conveyor belfh n they leatve B. Scan and search employees for smuggled products whened C. Lift and load packages onto trucks based on a computer B they leave the workplace. D. A and C only. E. None of the above. 20. PP: By the time, a brand of ehocolate bars get to supe supermarkets, multiple other supply chains of the raw ingredients would have occurred. T/F? PP: The largest share of the physical distribution costs goes to: 21. A. Warehousing B. Inventory carrying cost C. Order processing D. Transportation E. Manufacturing 22. CD: Lower Price is the only explanation as to why private brands competed effectively against national brands. T/F? 23. CH 13/PP: Which of the following is/are TRUE? A. Many fims are discovering that returnsanagement also creates additional marketing and customer service touch points. B. The retums management process allows the firm to recognize weaknesses in product design and/or areas for potential improvement through the direct customer feedback C. If frequent replenishments are possible, the need for accurate forecasting is less critical. D. All of the above are TRUE E. None of the above is TRUE 24: CH-8: Satisficers tend to engage in brand positioning while Optimizers tend to pursue multi-segment targeting strategy. T/F? 25,. CH 13: The example of a Chicago customer paying high shipping fees for the online product (shipped from the Kentucky distribution center) when the company has the product in stock in another distribution center near Chicago illustrates the inadequacy of A. Multi-channel marketing B. Intensive distribution C. Gray marketing channels D. Strategic channel alliances E. M-commerce
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