1. The Coca-Cola Freestyle machine is an example of (a) Product innovation (b) Process innovation (c) Codevelopment (d) All of the above 2. High-Quality Innovators typically gain which advantages? (a)

  

1. The Coca-Cola Freestyle machine is an example of (a) Product innovation (b) Process innovation (c) Codevelopment (d) All of the above 2. High-Quality Innovators typically gain which advantages? (a) They can fund more new design and development projects than other firms (b) They satisty customers more effectively, building strong brand image and customer loyalty They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs. (c) (d) They get to market more quickly, garnering greater market share. Which of the following would not be an advantage gained by Fast Innovators? (a) They produce a more continuous stream of new product introductions that create a 3. greater and more constant market awareness of their brands. (b) They are able to react more quickly to competitors product introductions, th capitalizing on the development and promotional efforts of their competitors (c) They are able to fund more new design and development projects than other firms. (d) They get their products to market more quickly than their competitors, garnering greater market share. 4. Efficient Innovators typically gain which advantages? (a) They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs. (b) They have fewer problems in launching new products and fewer failures in the marketplace (c) They are able to react more quickly to competitors product introductions, thus capitalizing on the development and promotional efforts of their competitors. (d) All of the above 5. The stage of the product life cycle in which process innovation becomes an important way to increase efficiencies is: (a) Launch (b) Growtih c) Maturing (d) Decline

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