identify your target market, and identify your market segment

  

Pls have the assignment brief in front of you and address all areas step by step using subheadings for all areas covered. In your background identify your target market, and identify your market segment. Then Micro and Macro environment and which one does sierra leone fall under, in terms of your product being macro environment, going to a country that has not much money, but want low price and high quality. Then the product life cycle with diagram. KOTLER. THEN PROMOTIONAL MIX-40% OF THE MARKS, MISSING FROM YOUR ANSWER. Here the structure is as follows:
Target Audience,Glocal use Hollingson text book. 1. Promotional Mix, 2,AIDA model, with diagram, then3, Advertising, PR, Communication process Model-what message you are sending out and how your customers decode it. Very important is 4, Above the line and below the line theory. Example because we are selling above the line, as we are doing tv Advertising etc, Read around KOTLER and Hollingson. Internal and Global Marketing and reference from these two books is very essential. Say for e.g ., for our Promotional Mix, we have decided to go for above the line <link is hidden> reasons.
Also your analysis on AIDA MODEL NEEDS TO BE UNDER PROMOTIONAL MIX., AIDA stands for AWARENESS, INTEREST, DESIRE AND ACTION. These describes the processes the customers brain goes through before the customer decides to buy your product. Read on KOTLER about AiDA with a diagram.
In Relation to STP, MOREclarity is needed here. POSITIONING in 2.3 should be under STP not after PESTEL. Pls check ur analysis of Porters Generic Strategy. UNDER PROMOTIONAL MIX, INCLUDE 7PS, Advertising including mass sales and TV and radio,Direct Marketing sales, promotions, sponsorship, public relations, personal selling, Internet marketing. All should have their own SUBHEADING AND IN BOLD.
SALES PROMOTION TACTICS, LOOKING AT PROMOTIONAL METHODS AND COMMUNICATION MODEL- the channel and how the listener decodes the message we are sending out. Then CHARTS ON THE PERFORMANCE OF THE PRODUCT ACROSS OTHER AFRICAN COUNTRIES. For the sake of clarity I will send the instructions on STP etc separately so all areas will be addressed.

Don't use plagiarized sources. Get Your Custom Essay on
identify your target market, and identify your market segment
Just from $10/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAYSHELP